Possible Long-Term Info for Ram and Jeep
We may get new information regarding Chrysler's long-term plans for a possible Ram and/or Jeep pickup truck later this week during an analyst report scheduled for Wednesday.
Chrysler-Fiat CEO Sergio Marchionne told Automotive News that he is likely to update or "repitch" a new five-year plan in the full-year financial report webcast. The last time Chrysler discussed any type of long-term planning was way back in 2009 when the automotive landscape was quite different.
At that point, references were made to a possible "lifestyle" pickup truck for Ram (at the time, we assumed to be quite similar to the Dodge Rampage), but nothing ever came to market. Ram's official response has been it is still studying the segment.
Likewise, there was plenty of talk from Jeep's leadership, specifically CEO Mike Manley, about the possibility of a Jeep pickup truck, but nothing materialized on that front, either.
We would assume if the the current executives were going to push harder in this direction, they would have be clear about making the two midsize/full-size pickups quite different and able to serve different customers. That may be where the holdup has been, but we'll be sure to report anything we hear on the topic later this week.

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