Mitsubishi to Reveal Diesel Hybrid in Geneva

Mitsubishi truck concept II

Is it possible that Mitsubishi — gone from the U.S. truck market since 2009 when it stopped selling the Mitsubishi Raider (the twin of the Dodge Dakota) — is reevaluating the pickup market?  

From the looks of an experimental high-tech, car-based hybrid crossover pickup set to debut at the 83rd annual Geneva International Auto Show, it seems like Mitsubishi might be thinking about making a midsize truck segment comeback. Here's what the press release says about the diesel hybrid, called the GR-HEV sport-utility truck (SUT):

"The MITSUBISHI Concept GR-HEV is a concept for a sport utility truck (SUT) which delivers high environmental and driving performance using a FR3 diesel-hybrid system (under development) in a pickup truck, one of the most popular vehicle categories in emerging economies. Combining a high fuel-efficiency clean diesel engine with a high-output motor and battery, the hybrid electric vehicle (HEV) system achieves on-road CO2 emission levels of below 149 g/km to give it environmental performance among the best in its class. The concept also uses a next-generation 4WD system which incorporates the Super Select 4WD honed in the Pajero series and Super All Wheel Control (S-AWC) vehicle dynamics integrated control systems to deliver high stability traction and driving performance under all road conditions."

We'll find out more about the SUT when Mitsubishi reveals the concept during media days (March 5-6) at the Geneva show, open to the public March 7-17.

It will be interesting to see the reaction to this lighter-duty concept SUT. As you might recall, there have been several vehicles of this type in the past — GMC Denali XT and Dodge Rampage, to name a couple — but no manufacturer has taken the leap to production. The prospect of such a vehicle could be attractive to buyers if this extended-range advanced technology can be done at a reasonable cost.

 

Comments

In my own truck buying opinion,the new Mitsu will be a niche vehicle with low sales numbers.I like the diesel/hybrid though.Doesn't look like much of a bed either.Kind of like a Brat.

I still love the Denali XT concept. I wish it would go into production just as it is. Too bad that will never happen.

Mitsubishi has many years of experience with diesels with the Fusso and cars and trucks outside of NA. They could easily apply their diesel experience with hybrids. To me this truck is just a concept, the important thing is that they could apply this technology to any of their products.

Mitsubishi is on life support in the US. Other than the Evolution, they make nothing that consumers really resonate with. I think that they were banking on the MIEV and high gas prices--and failed.

Depends if this is a parallel Diesel/Electric. If it is you would have the power of the diesel engine and the electric motors. Interesting to see what hey are going to do.

I like the idea that this truck has the potential to get great MPG. The truck bed looks like it might be 4 foot long. This would be OK if it had a mid-gate like the 2008 Toyota A-BAT concept. With the mid-gate and tail-gate lowered, you could haul a 4 x 8 sheet.

Mitsu sells lots of trucks in Central America and South America, and to my knowledge they do OK in most of Asia. It's logical to conclude this truck is for everyone outside of North America.

Yanks like heavy monster truck but in Asia we're satisfied with the mighty Japs made Hilux, L200 & Navara. 32 mpg is all that counts & serve well it's purpose.

@TundraHQ Outside NA will be its major market trying to outsell the Hilux.

DrLou: "This would be ok if it had a mid-gate like the toyota a-bat concept. With a tailgate and mid-gate lowered it would be able to haul a 4x8 sheet of plywood." not with a 4ft bed! and have you forgotten the Avalanche? IN production, since 2002? not on some copycat design studio in Japan? that by the was, in the Avalanche I owned, I was able to fit 15 sheets of driwall, and keep them dri! in the rain!, not to mention the fact that mitsu. has already copied the sail panels that are between the "cab and bed", already on, once again the Avalanche, not much of anything original comes out of Japan!

I'm sure if this vehicle ever made it to production, it wouldn't be available in North America anyway, so no big deal.

Another diesel tease.
Not gonna happen.


I have to admit I was skeptical of the hybrid concept at first but have been sold as time has gone on. Getting a vehicle up to speed is what consumes most of the fuel usage. Add a diesel to the formula and you should see some good MPG numbers.

Sandman4x4: "not with a 4ft bed! and have you forgotten the Avalanche?" If the truck bed design is similar the Toyota A-BAT you could carry 4 x 8 sheets because the bed dimensions are 4x4. With the mid-gate down you gain another 2' in length and another 2' with the tailgate down. It would be great if this concept had similar capability.

drlou, you may be able to hold them, but what happens when it rains out! and with that logic, with an Avalanche, you could still fit 4-6 people inside, and leave the tailgate down, and still haul 4x8sheets! and besides, the a-bat was a small truck? with not realy a full size rear seat, or even a 6'bed.

I'm against hybrids, not because of the design, but because I'm against the rebates and subsidisation that goes into them.

There are diesel cars out their that outperform hybrids and don't recieve any form of rebate.

If an industry can't survive without handouts, then it should fold and the money used to pay down debt.

I call it a "feel good experience" vehicle. But it is the ordinary person who pays taxes, so some "feel good" person normally earning more than the average wage can have this.

EVs and hybrids are a waste. Maybe in 50 years they might become viable.

I think most if not all subsidies have expired on hybrids. This concept started with train locomotives and can move huge payloads on little fuel. The auto industry needs to look at their secret and duplicate it as much as possible.
I would like to see a engine that can run on CNG or diesel and hybrid electric. When the economy can move people and freight cheap you will see a booming economy, ie; 1982-2000

@Southern IL man
The US isn't the only country that wastes money on this stuff.

I would like to see it work, but not at the cost of the community.

I think we should maximise existing technologies and maybe some universities can play around with battery technology.

Electrics and electronics have advanced without much input from the transport industry. Look at battery technology, lithium technology isn't the result of the motor vehicle industry.

There is a significant difference between motor vehicle engines and heavy equipment or even plant.

Motor transport vehicles requires more continuous range of operating speeds, from light loads to heavy loads.

Engines for plant and even heavy diesel powered equipment like a dozer operate within very limited rpm range. And they are loaded considerably all the time, even a prime mover on a semi is loaded more continuously than a car.

This technology will be good but you would be looking at a much lower maximum output from an engine.

You would seriously look at 40-50hp for an HD. This way the engines and drive system will be working under load to maximise the efficiency of the diesel/electrics.

@Big Al from Oz--Hybrid vehicles do not need any more government support. All the major manufacturers are coming out with hybrid assist systems to meet new fuel standards and customer demands. Ford and GM have hybrid assist systems that get 30 to 40 mpgs in intermediate autos and more in compacts. GM is even going to build their own e-assist system for their Buick LaCross, Chevy Malibu, and the new Chevy Impala. I know people that own Fusions and Lacrosses with these systems and they really like them and have had no problems with these systems. My wife wants a LaCross with an e-assist. Battery technology will steadily improve and costs will go down.

I agree trucks are a different thing but even then a hybrid like system might eventually be more feasible, but it might be different.

@Big Al, a lot of the research done by universities is also at the expense of the taxpayer. Though, at least in that scenario it does not create an unfair imbalance in the private sector. I think if taxpayer money is used for new technologies, companies should be given 2 years of exclusive rights to that new technology (to keep some incentive to invent technologies), then it should go into public domain to be used across the industry so that taxpayers can benefit from their investment. This would also encourage companies to use private investments before relying on the government.

@Alex--I agree after a certain period of time publically funded research should become the public domain regardless of the technology.

@Jeff S and Alex
I'm not against hybrid technology. I suppose its a bit like the government bailout of GM. What's done is done.

But a lot of money is directed to manufacturers to "re-tool" etc as well. Even for normal vehicles.

I have recently that Prius's are subsidised, as are EV's, and rebates are given.

The same could be said for the CNG HD pickups.

Any money that goes to a manfacturer as a subsidy or rebate to market and sell a vehicle or "technology" manufacturer (any industry) shouldn't own. It should be public domain, just like a highway. I'm mean the road system does prop up the auto manufacturers.

Say if the government gave Ford money in which it has used to even assist in development the Eco Boost or re-tool for the Eco Boost the technology should be available to all.

The same should apply for your protected medical and pharmacutical industry. Any industry.

My view if it is not viable then don't do it. That's why the OECD is in trouble. Protectionism.

And this isn't just the US, its a lot of countries inluding Australia.

I think governments have to start thinking longer term at all policies and regulations that they think are producing positive results as in the end protectionism will only kill an industry due to uncompetitiveness.

@Alex
2 years is a good idea. I do see a lot of the woes of the "West" is due to protectionist regulations and handouts.

@Alex, Big Al from Oz - if something is worthy of a patent then a manufacture has protection from anyone else using that technology for 7 years. A 3 year extension can be requested bringing that to 10 years is possible based on the cost that a company incured on initial development. (That is if I remember those rule correctly).
I do not like subsidization either. in some respects one can argue that it is a socialist way of wealth redistribution, or in the case of hybrids,it is politically driven and ideology based to encourage development in technology that "they" want.

If a country is a proponent of free enterprise and capitalism, then the government should put rules in place so all of the players "play fare", and open things up to global competition and let the market sort itself out.

There is nothing wrong with investment into new science and technology, but as pointed out, that should be at the university level and if industry wants to partner with schools, that should be fine. If governments want to partner with industry, then it should be with the expectation that a return on investment be gained and a profit is generated. If government wants to partake directly in commerce, then they should act like a commercially viable company.

sandman4X4, the real advantage of a hybrid-diesel over another pickup like the Avalanche, is better MPG. Not everyone has the need for a big pickup truck. But to address your concern about hauling drywall in a pickup in the rain, I would just cover it with a tarp. But really, rarely haul things like that so it's not really a concern for customers like me. You might have a need for something bigger than this truck.

@MaXx
I would like to apologise to MaXx. When I used I was addressing @notMaXx I inadvertantly called him MaXx.

I do apologise again MaXx.

i think this is a great product, hybrid is the way to go now days since gas prices have sky rocketed.

The Mitsubishi Group is a Japanese multinational conglomerate comprising a range of autonomous businesses which share the Mitsubishi brand, trademark, and legacy.

I'll make this prediction, the first auto maker to make/bring a diesel light duty truck to USA market will capture a huge costumer base that been waiting and waiting and waiting for it!

Pretty beneficial post. I just stumbled upon your blog and wanted to say that I have quite enjoyed reading your blog posts. Any way I’ll be subscribing for ones feed and I hope you article again soon.

@Dan,
Quite a few manufacturers have been testing prototypes (Ford)and , will be producing 1/2 ton and Midsize Diesel pickups(GM and Chrysler) and are evaluating engines (Nissan)



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