The big story at this year's Super Bowl, with the exception of the huge power outage in the middle of the game, was the quality of the commercials. There were some special 30-, 60-and 120-second ads, but the top entries were the ones that tugged on the heartstrings.
By our unofficial estimate, the big winner was Ram with a commercial that paid homage to the American farmer. The ad used a speech given by famous radio newsman and commentator Paul Harvey in 1978 at the National Future Farmers convention; in it, he thanked God for the creation of such selfless, hard-working citizens.
Other special commercials came from Budweiser as it turned the "boy and his dog" theme into a man and his horse commercial. Likewise, Hyundai garnered quite a few comments and votes in our web search, as it had a hard-faced mother rolling the hometown streets with her kid in search of hard-nosed players for her son who needed youthful football players to combat the local park bullies.
In the Honorable Mention category, Cars.com had some humorous moments as a baby wolf helped a pair of new-car shoppers experience some of the typical and painful drama involved in a normal car-buying experience.
For those keeping count, there were not many pickup commercials during the actual game; both GM and Ford decided to make their pushes to the game-watching masses before and after the game. Who knows, with so much attention on the 2015 F-150 and the just-around-the-corner 2014 Silverado and Sierra half-tons, maybe we'll see more truck ads during the 2014’s Super Bowl XLVIII.
Editor's Note: Story updated to better identify Paul Harvey.