It took a little while, but we finally got our hands on the most up-to-date 2012 model year sales information from R.L. Polk, provider of automotive information about the U.S. and global auto industry.
The sales numbers Polk provided are based on new-vehicle retail registrations for full-size pickup trucks recorded by various states. Readers who follow our monthly sales updates might have noticed that the final December 2012 and year-end numbers (insert link) seem to be slightly off from some of the Polk data; that's because the monthly numbers supplied to us by the manufacturers are the number of deliveries made to U.S. dealerships and not actual sales. As noted, Polk data is based on actual new-vehicle registrations so there is likely to be a small variation between the two numbers. The information below is based on Polk's registration data.
In this first (we'll have more sales reports in the future) 2012 sales chart we've listed all the half-ton pickups sold. The F-150 is the clear winner, outselling the second-place Chevy Silverado 1500 by more than 6,500 units per month. However, if you add the four GM pickups in the category (Silverado, Sierra, Avalanche and Escalade EXT), they outsell Ford as a manufacturer by more than 5,500 units per month.
As to half-ton market share, Ford tops at 34 percent, then Chevy at 27, Ram at 16, GMC at 11 and Tundra at 10.
In our next 2012 sales report, we'll take a look at the three-quarter-ton and one-ton segments to see how they sort out and what percentage of buyers chose the turbodiesel option.
Source: R.L. Polk