February sales continue to head in a positive direction with eight of the top 10 pickups outperforming monthly sales from a year ago. GM is making a strong push to sell down the inventory of its Silverado and Sierra half-ton trucks to make room for the coming new models as it continues plant upgrades. That means that some dealers are able to offer great deals, and consumers seem to responding.
With all the attention on GM's new 1500 trucks (and for good reason — a lot is riding on their success), it's easy to forget that both Ford and Toyota continue to increase their truck sales with double-digit gains. Interestingly, the question no one is asking is what impact will it have when so many pickup nameplates leave the truck market. Will the decrease in the number of consumer choices mean higher overall prices or will the remaining competitors get even more aggressive with cash on the hood?
Look for all the full-size truckmakers to continue to benefit as the housing and construction industries make more progress, but the year is only just getting started.
|Rank||YTD Sales||YTD vs. 2012
||Year-Over-Year||Monthly Sales||vs. Month 2012|
|1||Ford F-Series||+18.1%||February 2013||54,489||+15.3%|
|2||Chevrolet Silverado||+30.3%||February 2013||41,643||+28.9%|
|3||Ram Trucks||+8.0%||February 2013||23,289||+3.1%|
|4||GMC Sierra||+29.6%||February 2013||14,133||+25.0%|
|6||Toyota Tundra||+20.9%||February 2013||7,306||+15.5%|
|7||Nissan Frontier||-33.2%||February 2013||2,736||-35.4%|
|10||Honda Ridgeline||-2.4%||February 2013||1,301||-5.0%|
|11||Chevy Colorado *||-74.2%||February 2013||828||-76.6%|
|12||GMC Canyon *||-77.3%||February 2013||180||-83.1%|
Caddy Escalade EXT*
|14||Suzuki Equator *||-3.9%||February 2013||109||-27.8%|
|15||Ford Ranger *||-100%||February 2013||0||-100%|
* No longer in production but still being sold.