Ford wants you to work for it, according to Jim Farley, executive vice president of sales, marketing and service for Lincoln. In a speech at the New York International Auto Show, Farley issued a challenge to web developers to create an app to help drivers monitor their fuel economy. According to The Detroit News, Farley wants to encourage drivers to get the most mileage they can out of their vehicles and is willing to pay up to $50,000 for apps that can help them do so.
Although it's likely Farley was specifically referring to Ford-made cars — both hybrid and non-hybrid — there's no reason why there shouldn't be similar apps for trucks to help drivers stretch their gas-pump dollars. In fact, one can argue that there is more to gain from changing the behavior of drivers piloting big-engine work-duty vehicles. If there was an app to help drivers of super-duty pickups become smarter and more efficient haulers, that could be worth quite a bit to fleet owners as well as families looking to save money.
Let us know what kinds of apps you would like — whether it's for locating your favorite back-country getaway spot, towing safely or stretching your fill-up dollars.