At a small speaking event in Michigan, GM North American President Mark Reuss said that the new, smaller pickups coming from GM (likely as 2015 models) will go after the "lifestyle" truck buyer and take direct aim at cutting into the Toyota Tacoma stranglehold on the "small full" (midsize) segment.
We've heard several truck manufacturers talk about the elusive "lifestyle" pickup truck that would be more flexible for families and do a better job of meeting the aggressive federal emissions and fuel economy standards coming in just a few years. A lighter, smaller pickup truck with a V-6engine could be the sweet spot many truck makers will target for a decade or two. And it sounds like Reuss wants GM to be the first out of the gate.
According to the Detroit Free Press, Reuss noted that the new trucks will offer packages and colors likely to be popular with younger buyer on the coasts. Specifically, Reuss says GM is working hard to come up with the right names to identify the trucks as something different as well as lure non-truck buyers into showrooms. How you do all that with a name was unclear.
Other automakers like Ford have done well with names like Explorer and Expedition to communicate the traditional values in their SUV and crossover lineups; however, we'll have to wait to see what that means for a company that had the misnamed Avalanche (a natural disaster) and nondescript Colorado (it's just a state).
No matter what happens, from what we've seen from the spy photos, it seems like GM will have to come up with some amazing names and even more amazing technology to advance the new trucks to better compete with the Tacoma. More to come.