The science of touch is about to get personal. GMC announced it will offer "haptic" safety technology on the 2014 GMC Sierra 1500 pickup truck as part of a class-leading safety strategy with the new vehicle, which will be available this summer
The optional Active Alert Seat is tied into the lane departure warning system and the collision alert program. It is controlled by sophisticated camera technology that sits behind the rearview mirror. When the computer detects you wandering out of your lane (without your turn signal on), it will cause the seat to vibrate on the side you are wandering toward. Likewise, if the system sees another vehicle approaching at an unsafe speed and determines a collision could be possible, it will alert you with an appropriate amount of vibration along with warning lights and chimes.
This is just another in a series of new technologies found in both the 2014 Chevrolet Silverado 1500 and GMC Sierra 1500; GM recently announced the all-new midlevel EcoTec3 5.3-liter V-8 engine that powers the pickups will offer the best highway fuel economy in the half-ton segment.
This haptic seat technology is a first for any pickup truck and currently is only available in the newest Cadillacs.
We'll have more to say about this groundbreaking technology when we get to drive the new Sierra later this summer. Pricing for the new safety alert technology will be released closer to the truck's on-sale date.
To read the full GM press release, click here.