Ford has a lot to worry about as the 2014 Chevy Silverado and GMC Sierra get ready to enter the market, according to an investment expert.
What bodes well for the new pair of GM trucks, according to John Rosevear, veteran writer and investment guru for The Motley Fool, is the fact that Cadillac (another GM brand) is doing so well. Although Cadillac sold just more than 15,000 units in March 2013, the new ATS and CTS look to be huge hits for the luxury brand.
And that bodes well for investors watching how GM engineers and management navigate out of the company's ties to the federal government and into direct head-to-head competition with arch-rival Ford.
We should note that Rosevear does identify himself as both a Ford and GM stockholder, so he does have some skin in the game, but his point remains: Whether you're looking for a good investment decision in the stock market or need to invest in a new pickup truck, the new GM offers plenty to like.