With the sudden departure of Fred Diaz from Ram Truck last week, Fiat/Chrysler CEO Sergio Marchionne announced that Reid Bigland will become the new head of Ram Truck.
Bigland was the president and CEO of the Dodge Brand and Chrysler Canada. In his new role as president and CEO of Ram Truck, he will retain his positions as head of U.S. sales for Chrysler and CEO of Chrysler Canada.
Although Bigland has been focused on cars, SUVs and crossovers since he joined Chrysler in 2006, he does have a strong background in work trucks, holding key positions at medium- and heavy-duty truck makers Western Star and Freightliner. No doubt there will be a steep learning curve for the new president and CEO of Ram Truck, but with his background in the commercial and individual truck markets, this could be a huge win for Ram Truck designers and engineers looking to make a stronger impact in the pickup and commercial van segments.
To see the full press release with more Chrysler management changes, click here.