The rumors persist about Hyundai considering making a small pickup truck for the U.S. market. In fact, our friends at TundraHeadquarters.com went so far as to map out the most appropriate strategy for Hyundai to take, along with some design cues.
We still haven't heard anything official from the Korean automaker, but 2017 — when the "chicken tax," a 25 percent tariff on imported pickup trucks is supposed to expire — is not far away.
We thought Tundra's analysis was well-thought-out; it even makes a few good suggestions about how to make the pickup as inexpensively as possible while still offering some class-leading options. The segment, no doubt, has plenty of evolving and growing to do before it's likely to justify this kind of significant investment from a "non-pickup" maker, but from what we've seen in this story, it just might work.