Full-size pickup truck sales for the first quarter of 2013, at least for the Detroit Three, have been strong and steady. In fact, for the first time in two decades, all three big truck makers have increased (although ever so slightly) their overall market share, largely on the backs of their half-ton and heavy-duty truck sales.
Automotive News is reporting Ford has increased its share by 0.7 percent, GM 0.5 by percent and Chrysler 0.2 by percent. Not surprisingly, we're seeing even more impressive numbers when you focus on pickup truck sales. Ram Trucks has the biggest monthly gain when compared to last year, with an almost 50 percent jump in April and well more than a 20 percent jump for the year. Ford continues to lead the segment, while General Motors is also doing well with incentives and a two-year free maintenance deal to help clear out its 2013 half-ton stock, making room for the all-new 2014 Chevrolet Silverado 1500 and 2014 GMC Sierra 1500.
In small-truck news, Nissan's Frontier continues to make small strides as the No. 2 player behind the surging Toyota Tacoma. In fact, at this pace, the Tacoma has the statistical possibility to surpass the full-size GMC Sierra before the end of the year, but keep in mind the 2014 GM pickups will make it to dealerships before the end of summer.
|Rank||YTD Sales||YTD vs. 2012
||Year-Over-Year||Monthly Sales||vs. Month 2012|
|1||Ford F-Series||+19.1%||April 2013||59,030||+24.4%|
|2||Chevrolet Silverado||+23,5%||April 2013||39,395||+28.1%|
|3||Ram Trucks||+23.0%||April 2013||31,409||+48.7%|
|4||GMC Sierra||+16.4%||April 2013||14,208||+12.8%|
|6||Toyota Tundra||+15.2%||April 2013||8,276||+14.6%|
|7||Nissan Frontier||-5.0%||April 2013||5,155||+24.3%|
|10||Honda Ridgeline||+19.2%||April 2013||1,557||+47.6%|
|11||Chevy Colorado*||-80.6%||April 2013||425||-87.9%|
|12||Caddy Escalade EXT*||+44.5%||April 2013||199||+41.1%|
|14||Suzuki Equator**||-20.9%||April 2013||0||-100%|
|15||Ford Ranger*||-100%||April 2013||0||-100%|
* No longer in production but still being sold.
** No longer produced by American Suzuki (effectively a clone of the Nissan Frontier) because that company declared bankruptcy. The new company, Suzuki Motors of America Inc., does not produce pickups.