It looks like the rumors were true. In order to better compete with the popular and profitable premium trim packages from Ford (King Ranch, Harley-Davidson, Lariat, Platinum and Limited) and Ram Truck (Outdoorsman, Sport, Laramie and Longhorn), Chevy has introduced a new premium package called the High Country.
We seen spy shots for months (as well as some of GMC's upcoming Denali), but now it is official. According to the press release (click here to download), the package will have unique colors, chrome inserts, projector headlamps and body-colored front and rear bumpers.
The interior will have heated and cooled perforated saddle brown leather (twelve-way adjustable!) bucket seats and plenty of wood accents and rich materials throughout.
The standard engine will be the new EcoTec3 5.3-liter V-8 (rated at 355 horsepower) that is reported to get an EPA rating of 16 city and 23 highway mpg (in two-wheel drive), the best for a V-8 in the half-ton class. The new High Country will also offer the EcoTec3 6.2-liter V-8 as an option but we have not received the fuel economy ratings or a full set of power numbers either. We expect those and other specification data shortly.
No doubt this trim package will be received with great enthusiasm at dealerships (who have been screaming for something more than just the LTZ and Z71 "premium" packages for a long time) and it looks to be a solid step forward into the mature (and crucial) premium truck segment. However, from these photos it looks like Chevy (and maybe GMC?) has plenty of room move upward if it wants to go head-to-head with the likes of Ford's Platinum and King Ranch Editions, as well as the Ram 1500 Laramie Longhorn.
We'll have more to report once we get inside the truck and spend some time with it. And pretty soon, we hope. We'd also suggest keeping an eye on the 2014 Chevy Silverado website over the next few days for more details as well. More to come.