Say what you will about Ford's strategy to make more signicant improvements every few years instead of waiting five to seven years to come out with a completely redesigned F-150; it looks like it's working just fine based on May 2013 sales numbers.
May 2013 is the first month in more than six years that F-Series sales have made it above 70,000 units, and that was when we were talking about the possibility of seeing a 1-million-unit year from Ford. Sure, we've seen some good news from the construction sector, and that seems to be helping all the full-size domestic truck makers, but there could be more good news on the horizon if other parts of the economy begin to show more optimism as well.
Ram continues to show strong growth as Chevrolet and GMC dealerships continue to make more room (with strong incentives on 2013 models) for the arriving 2014 Silverado 1500 and 2014 Sierra 1500. Steady Toyota Tacoma sales ensure its place at the top of the "non-full-size" segment, but it's worth mentioning the Tacoma, Nissan Frontier and Honda Ridgeline did all outsell (in May) the slumping Nissan Titan.
|Rank||YTD Sales||YTD vs. 2012
||Year-Over-Year||Monthly Sales||vs. Month 2012|
|1||Ford F-Series||+21.7%||May 2013||71,604||+30.6%|
|2||Chevrolet Silverado||+23.9%||May 2013||43,283||+25.3%|
|3||Ram Trucks||+23.0%||May 2013||31,672||+22.0%|
|4||GMC Sierra||+17.5%||May 2013||16,061||+21.7%|
|6||Toyota Tundra||+14.8%||May 2013||9,950||+13.5%|
|7||Nissan Frontier||+0.7%||May 2013||6,570||+19.9%|
|10||Honda Ridgeline||+22.4%||May 2013||1,626||+35.6%|
|11||Chevy Colorado*||-83.4%||May 2013||244||-93.5%|
|12||Caddy Escalade EXT*||+44.8%||May 2013||200||+46.0%|
|14||Suzuki Equator**||-59.5%||May 2013||0||-100%|
|15||Ford Ranger*||-100%||May 2013||0||-100%|
* No longer in production but still being sold.
** No longer produced by American Suzuki (effectively a clone of the Nissan Frontier) because that company declared bankruptcy. The new company, Suzuki Motors of America Inc., does not produce pickups.