According to some industry analysts, the average price for a pickup truck is about $10,000 higher than it was just eight years ago. This is great news for the big truck makers, because sales in those segments are climbing much faster than any other automotive category.
A recent Automotive News story reported a more than 30 percent of the overall sales increase for the auto sector when compared to last year's numbers. In fact, full-size pickups are up more than 20 percent while the auto industry is up less than 10 percent — specifically, the Ford F-Series is up 21.7 percent; Chevy, up 23.9 percent; Ram, up 23.0 percent; and Toyota (combining Tacoma and Tundra) is up 19 percent.
At this rate, many of the Detroit Three marketing gurus are suggesting that the 2-million-unit level could be possible this year or next. And with housing starts and housing sales on the upswing, the full-size pickup segment looks to stay strong for a while.
It's worth noting the only manufacturer not seeing some kind of increase in sales for the 2013 is Hyundai-Kia; those manufacturers do not offer any kind of pickup truck. Sounds like this might be a good time for them to seriously consider getting into this segment, especially if it looks like it is going to be growing for a while and providing solid profit margins.
Might we suggest an inexpensive, high-quality midsize pickup with a few high-mileage power train choices?