At a time when U.S. vehicle production is higher than it has been in years, every automaker is searching for the smallest advantage. So making sure your customers don't have to work too hard to control things like the radio, air-conditioning controls or navigation system is critical. Unfortunately, in the last few years, Ford has struggled in this area with different versions of the its MyFord Touch system.
In fact, editors at our sister website Cars.com have chronicled their difficulties with the MyFord Touch system in vehicles like the new Edge, Flex and Escape. Although most of the editors appreciated the four-quadrant layout of the screen, the touch feedback and occasional delayed responses were difficult to overlook. We should also note the previous-generation MyFord Touch system was thought to be a contributing factor to Ford's significant drop in its ranking in J.D. Power's Initial Quality Study, going all the way back to the 2010 model year.
Astute PickupTrucks.com readers may remember that Ford pickup trucks got a new version of MyFord Touch in direct response to the difficulties some customers were having with the set-up. The new version does a better job of integrating knob controls with touch-screen feedback in the F-150, F-250 and F-350 models.
The set-up that was rolled out in Ford pickups will likely guide design of the new MyFord Touch system the automaker will create for its new cars, crossovers and SUVs. Although we suspect those vehicles won't be able to accommodate the larger, more vertical look of the pickups' MyFord Touch layout, incorporating redundant knobs and easier-to-see buttons are likely to be a part of the next-generation system.