Ram Truck Soars in 'Man of Steel'

RAMPowerwagon_Superman_Front II

Summer is prime time for Hollywood to roll out blockbuster movies, and one of the biggest movies headed our way is "Man of Steel." PickupTrucks.com is not in the business of reviewing movies (we can't remember the last good movie we've seen), but we do like pickup trucks. That's why when we heard that Ram Truck was working with the latest Superman movie, we got curious.

Here are a few photos of the latest star getting ready to make its big-screen debut as Ram Truck reveals its promotional partnership with Warner Bros. Pictures for the movie, which hits theaters worldwide June 14. Check out the promotional video here.

Oddly, the main vehicle featured for the red-carpet premieres events for movie across the U.S. is a 2013 Ram 2500 Power Wagon, but we're told all the commercials for the movie showcase the Ram 1500. Additionally, you will be able to spot some classic Dodge products in the movie itself. Regardless, we love the theme of the advertising: "Everyone has the ability to do something amazing — some just do it on a more regular basis." If that doesn't apply to pickup trucks when compared to normal-everyday cars, nothing does.

Whether this "Man of Steel" special edition becomes a special option package for Ram remains to be seen, but this Ram Power Wagon will make its debut on the red carpet during the June 10 New York City world premiere of the movie, then it will be on display around the country after that. It eventually will be auctioned for charity. We fully expect to see the truck at the State Fair of Texas later this year.

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RAMPowerwagon_Rear II

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Comments

GUTS
GLORY
CREATIVE AND INNOVATIVE
MOST DURABLE
MORE POPULAR THAT GM AND FORD
THE CHOICE OF SUPER HEROS
RAM

HEMI RAMPAGE, you apparently didn't see the post just 2 days about top pickup sales of May 2013. RAM lost to both Ford and GM by over 100,000 units...

Ram Sucks. Where are all the clowns saying that Ram was going to pass Chevrolet in sales by now? Ha! Won't happen in our lifetime, with or without a cartoon character. LOL!

No Guts

No Glory

Never Reliable

Superheroes are Gay, like you.

I often wondered what it would be like if you put the current 8.4L V10 in the Power Wagon and tuned it for 500hp/500lb ft. I know you can't put the Cummins in it due to the intercooler and the current 5.7L Hemi is okay in it and the 6.4L will be better but the 8.4L V10 would be awesome to see at least as a SEMA concept.

The main thing that I look at for RAM sales, is that they are up from the previous year.
As long as that happens, I'm ok with that.
Just because you are number one at something, doesn't mean you are the best. Mcdonald's come to mind.
They sell the most burgers, but I still prefer Wendys.
I have spent way too much money on ford repairs & ridden in more rattle trap GM's that I care to mention.
Good job RAM, glad to see the product placement.

"You can lead a horse to water, but you can't make him drink."

Just because you prove to people over and over again that Ram is THE superior truck, that doesn't mean people are going to buy them. There will always be the lemmings that buy GM trash and Fords just because "the majority does it".

GO RAM.

I've owned them all....for pickups you can't beat the Ram.

BEAM axle, Tucked HIGH Frame that's Painted, TONS OF GROUND CLEARANCE!!! THATS a SUPERHERO Truck!! And LOOK at that interior!! The mighty DODGE is BRINGING IT. Ford WHO? Chevy WHAT? LOLOL! Toyota, Nissan and GovtMoCo trucks need NOT even apply!

GUTS
GLORY
MORE APPEALING THAN FORD AND GM
MAKING CHRIS JEALOUS
RAM

An interesting thing I noticed is that all 4 tires are mounted backward. Oops...somebody goofed.

I hate when vehicles are named for movies and video games...it makes no sense to me. But this one actually looks good.

@HEMI RAMPAGE,

What is that big "S" on your truck mean, STUPID.

LMFAO! This thing is f'ken GAY!

Sits right next to GM's hideous Bumble Bee Crap!!!

SMFH!!

That charcoal-blue color on that truck is sweet!

@FRANK

YOU ARE JUST JEALOUS LIKE THE OTHERS!!! YOU CAN'T STAND IT THAT FORD DOESN'T PUT TOGETHER GOOD LOOKING TRUCKS LIKE RAM!! GET A LIFE DUDE!!
MAYBE YOU ARE JUST MIFFED BECAUSE A SUPER DUTY IS SOMETHING THAT YOU LEFT BEHIND IN THE TOILET THIS MORNING.

@ Hemi Rampage

That was actually a funny coment

that's nice truck.

I personally prefer GM, but this Ram looks good especially the interior.

Fiat-Ram can't compete in the real world so they suck up to movie and comic book fanbois.

Ram can't compete in the real world so they pander to movie and comic book fanbois.

This Truck is for Sheldon and Leonard from 'THE BIG BANG THEORY."

LMFAO!

IF FORD CAME OUT WITH A SUPER HERO VERSION OF THE SUPER DUTY IT WOULD BE THE WONDER WOMAN EDITION.

Hey Hemi,

Has as Dodge truck started after being tossed around by a tornado? GM and Ford have...

@Tyler.
don't forget the 1980s Toyotas too. they are bullet proof.

That is a nice color, Chevy calls it "Blue Granite Metallic" a good friend of mine has his 1500 in that color, and it does look good, especially with the truck all one color, grill, bumpers and all!

WXman, yep directional MT Claw's mounted in reverse.

At least it's for a good cause, considering it will be auctioned off for charity.

@tyler, the dodge that was in the movie Twister had to be modified to dent.
They shot a scene where a light pole fell onto the bed side & barley dented it.
Not happy with the result, they cut out some structure to get the desired bent bedside.
If you take a look at the Oklahoma Tornado's you will find that about every make has been in a Tornado, so what's your point?

@Red That color is called maximum steel.

Let me see if I understand: Clark Kent is cruising around in a truck with a great big 'S' on the grille. Either he's an idiot (how do you keep your identity secret doing this sort of thing) or he's a great big poser.

OH wait - I get it. No wonder he's driving a Ram! LOL

But seriously, this package looks cool and will probably sell nicely [despite the fact Superman has no use for a truck and Clark Kent would know better than to drive around a truck that will reveal his ID].

"But seriously, this package looks cool and will probably sell nicely..."

To avoid any confusion, TH, this isn't a trim package that will sold by Ram. It is just a one off truck will be on disply for the auto show and sold to charity.

Now this is a truck I would be proud to own! Gorgeous!

@devo340, that was a fake lightpole in the movie, just a prop.

Cool truck.


Those Rambo Motard "S"heep Herder's are "S"pooging their pants over this truck.

RAM drivers wear capes....LOL

"S" does that stand for "S"ergio? as in Sergio Marchionne ;)

superman can keep spare "S"peedo's in the Ram box ;)

mark willams must really like the 2014 GMC truck he went to drive last weekend he mus still be driveing it havent herd anything from him.

I believe the point of the Clark Kent disguise is to be not recognized as superman. So why is he driving a tacky superman themed Ram? Is a person who has nearly unlimited power is going to rescue people using a Ram? FFS just bring back Walker Texas Ranger to promote Ram lol.

Hope your "super hero" Fiat doesn't have a mortal weakness, cause they won't fix it.

http://news.yahoo.com/chrysler-refuses-us-request-recall-vehicles-170100761.html

This is really nothing new, however, they have problems that are legendary... .

Dav, With all due respect, those are very old cars so why would you fix old cars? There were fires and people died in OLD CARS going back 20 years ago. What difference at this point in 2013 does it make?????????
http://www.youtube.com/watch?v=AR3XTOjZPfg

Looks like 2013 Chevrolet Corvette 'Supersonic Blue' to me.

GUTS

GLORY

THE CLASS LEADER

2014 RAM!

@ Dav,

THIS STARTED BY A BIG RIG DOING 65 MPH RAMMING INTO A STOPPED OLDER GRAND CHEROKEE !

2 OUT OF 5 PEOPLE DIED IN THE JEEP....PRETTY GOOD A 80,000 PLUS POUND RIG NAILING A 3500-4000 POUND OLDER JEEP ,WHAT YA THINK IS GOING TO HAPPEN !

FACT IS THE JEEP IS SAFER THAN MOST VEHICLES OF THOSE YEARS AND LESS FIRES OF VEHICLES IN THOSE YEARS,THIS IS A CASE OF THE SQUEAKY WHEEL GETS THE GREASE,BIG MOUTH WANT MILLIONS !


QUOTE :
"NHTSA is not asking for the recall of all vehicles built in those years with similar designs. They are not asking for recall of the worst vehicles of those years. They are asking for a recall of a specific vehicle because of one specific accident, involving a heavy vehicle ramming a stopped light vehicle at 65 mph"

I am seriously reconsidering my Ford truck ownership. I think a Ram is in my future.

Read the article Dave with a Hemi:

The agency calculated that the older Grand Cherokees and Libertys have fatal crash rates that are about double those of similar vehicles. It compared the Jeeps with the Chevrolet S10 Blazer, Ford Explorer, Toyota 4Runner, Isuzu Rodeo, Isuzu Trooper, Mitsubishi Montero, Suzuki Sidekick and Suzuki XL-7.

Guts
Glory
The best only getting better
Ram!!!

@anon: Maybe you should look at those numbers again. The rate is LOWER than those "similar vehicles", not higher. At 1 fatality per MILLION vehicle years, that is a very, very low fatality number. No vehicle is going to be perfect, but I, as a consumer, would not be afraid to own or drive one of these.

All that's going on is fear-mongering more because a belted-in child got killed and they somehow couldn't put the blame on the person who hit the Jeep at 65mph.

Oh, and keep in mind that Daimler Benz owned Chrysler during that time, too--so don't blame Fiat.

Small correction on my part, Benz only owned Chrysler for the later Liberty. Chrysler was on its own for the earlier Cherokee. Still, I agree with Chrysler that there should be no recall; every incident that I am aware of involved a VERY HIGH ENERGY collision.

Ram will always be the Red Headed Stepchild of the big three. We continue to see it with the sales, just like the one posted a couple of days ago.

Where are you going to buy the Kryptonite to run it on?

But it does look good.

It could look great if the copper coloured accents where removed and made black.

@Vulpine
Actually you're incorrect. To quote the report, "Taking the cumulative total of million registered vehicle years of 31 MRVYs to derive a rate for the Grand Cherokee leads to an overall exposure adjusted fatal incident rate of 1.0 per MRVY. A similar calculation for the Liberty produces 0.90 fatal incidents per MRVY. When compared to the peer group, which, as discussed below, has 80 fatal crashes and an overall rate of 0.5 fatal incidents per MRVY, the Grand Cherokee and Liberty are poor performers."

http://www-odi.nhtsa.dot.gov/acms/cs/jaxrs/download/doc/UCM439144/INRM-EA12005-2111.pdf

How did we get on these topics from the superman truck. To all you haters GET A LIFE.



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