There are many theories about exactly when the bowtie logo was adopted for the Chevrolet brand; however, there are some at GM who think they have found the true origin and that the 100-year anniversary should be celebrated this year in just a few months.
According to certain GM historians, the first officially recorded date the bowtie logo was used was Oct. 2, 1913, in a Chevrolet story from The Washington Post. The Chevrolet company was founded almost two full years before that, but the first use of the iconic logo wasn't until a year and several months after that.
Here are just a few examples of the modified bowties that have appeared on the grilles and hoods of nearly 215 million vehicles during the past 100 years.
For a look at the full press release, click here.
To download a pdf of the Bowtie timeline, click here.