In a clear attempt to prove to the media that he's up to the challenge of moving from Dodge to Ram Truck, Ram's new CEO and President Reid Bigland sat down with a few members of the media to talk trucks. During the course of a 90-minute lunch, topics such as current and past sales, new models and even the current state of the loan industry were all up for discussion.
According to Scott Burgess from Truck Trend magazine, there was so much for him to say that he barely had time to pick through his salad and didn't even touch his main dish.
Among the topics discussed were:
- Former Ram President Fred Diaz did a pretty good job laying the groundwork, and now it's up to Bigland not to screw it up.
- Bigland is quite happy with the Ram 1500's positioning against the competition.
- He is excited about the fact there continues to be a strong appetite for high-end pickups.
- He likes the idea of a smaller pickup but can't see it working at the necessary price point.
- He said there will be more utility vans coming from Ram Truck.
We expect it will take a while for Bigland to get comfortable in his new role, but if his command of all the major hot pickup truck topics is any indication, this could bode well for Ram Truck's future. His likely first big test will be with the premiere pickup truck show later in September when he attempts to carry the Ram Truck momentum into the State Fair of Texas and into the Texas Auto Writers Association's annual truck competition the month after that.
This is clearly a big year for Ram Truck, but maybe even more importantly for its new top executive. We wish him good luck.