If you thought the new GM spent a lot of money designing, engineering and building the all-new 2014 Chevrolet Silverado, just wait until you see how much money it spends in advertising the new half-ton.
A new advertising campaign rolls out this week with "Strong," an original song by Will Hoge, a Grammy-nominated artist from Nashville, Tenn. "Strong" will be available the 4th of July as a downloadable song and video, and, if all goes well for GM, it will be around for a long while. The 15-, 30, and 1-minute ad spots will debut July 4 throughout Texas and then be rolled out across the country throughout the rest of the year.
"The Silverado anthem was created with pickup truck drivers and their values in mind," Chevy said in a statement. "Most of the people who appear in the video are real Chevrolet owners, not professional actors. The lyrics to Hoge's song speak to the strength of hardworking, honest and dependable men and women. Also, a tone of American pride is reflected in the launch date of July 4."
Chevy trucks have a long history of being mentioned in country, rock and pop songs, but this is the first time the brand has requested a song specifically for a vehicle debut. We've posted the 1-minute version below, along with Will Hoge's long-version video.
To read the full press release, click here.