In an attempt to fire back at Ford's Tremor sport truck, Ram Truck has announced it will offer the Ram 1500 Black Express, starting at $28,050 (including destination). Offered in three different cab configurations, the Ram Black Express has body-colored, blacked-out front and rear bumpers, 20-inch rims, and will come standard with the 5.7L Hemi V-8 (395 hp / 410 lb.-ft. of torque). Additionally, there will not be badging on the body sides.
The package has a unique look and is specifically designed to offer the price-sensitive truck buyer a sporty alternative. Other details include halogen projector headlamps with blacked-out bezels, LED lighting in the front and rear turn signal lights, and a unique blackened grille.
According to the material at www.ramtrucks.com, the maximum tow rating for the Black Express will be 10,350 pounds (when properly equipped) and have a maximum payload rating of 1,660 pounds.
Look for the Ram 1500 Black Express to start rolling into dealerships by the end of this month.