Pickup trucks continue to do the majority of the heavy hauling in what some are calling a recovering auto industry. Clearly sales for full-size trucks are on the rise as the truck segment is outpacing the auto industry as a whole. In fact, the big players continue to see huge sales gains, especially when compared to August of last year. Some experts are even saying with just a few strong sales months ahead of us — sales for big pickups usually gain a bit in fall — the auto industry could hit the 16-million-unit mark by the end of the year; that’s something we've not seen since the early to mid-2000s.
Some of the big sellers this month are predictable, like the Chevrolet Silverado and GMC Sierra, both with new 2014 models in dealerships with aggressively priced 2013 models right alongside. We're told demand for the 2013 models is strong, and average transaction prices are higher than GM was expecting. Additionally, the Ram lineup continues to improve, posting a stellar 29 percent gain over August 2012. We expect companies like Toyota and Ford to keep their steady and incremental gains for the remainder of the year but look for the bloodiest fight to take place in the heavy-duty arena in the coming months. Ram, GM and Ford are all likely to come to the 2014 marketplace with several surprises.