Retail sales for the popular Ford F-150 SVT Raptor during the first part of 2013 are reported to be up 14 percent, having one of the shortest days' supplies in the industry (meaning the amount of time a truck stays on a dealer lot before it sells). The unique Ford performance truck has been one of our favorites from the day it was teased as a special project almost seven years ago, and it continues to attract more attention as the pickup truck segment gains momentum.
As a result, Ford, which must believe that the 14 percent increase in sales for 2013 isn't close to appeasing demand, is announcing it will increase production from three Raptors per hour at the Dearborn (Mich.) Truck Plant to five Raptors per hour. That's an increase of 66.7 percent, which is much higher than any other production shift for a specific model we've heard about lately. Is Ford planning for something it's not telling us about? Could this be the final push to get as many Raptors into dealer hands as possible before the power package goes away or turns into something else entirely? Or are they shipping so many Raptors overseas at gigantic profit margins they can't help themselves? No matter what the reason, we're just happy they're making more.
No doubt Raptor sales will continue to be strong until the close of the year, but we expect there to be some strong changes coming as we get closer to the reveal of the 2015 F-150. More to come.