Top Ram Exec Says There's Still Plenty More to Do

MPG Hegbloom II

At a luncheon meeting of the Motor Press Guild in Los Angeles, Bob Hegbloom, Ram brand director, mapped how far it has come in five years. In fact, it was in 2009 when Chrysler announced it would separate the Ram Truck lineup from the Dodge name to better focus Ram to real truck customers and Dodge to performance enthusiasts. Many thought the separation was a huge risk, and even to this day, there are some that still call their new trucks Dodge Ram. But you can't argue with results.

The Ram brand has had 40 months of consecutive sales growth that is far outpacing the auto industry and even outpacing the truck segment. In fact, in 2010, Ram's market share was 11.5 percent. Now it is 19.1 percent in a truck segment that is experiencing more than 15 percent growth when compared to last year.

Among the current product highlights, Hegbloom identified the coming EcoDiesel Ram 1500, the first diesel offered in the light-duty pickup segment; the ProMaster commercial van that's ready to debut next month; an entirely new Ram Commercial lineup that is looking to expand into a complete lineup to serve its 830 dealers; and the coming 2014 Ram heavy-duty lineup that will offer the first HD air suspension to the segment, as well as other segment-first technologies.

When asked about where all the customers were coming from and whether they were returning "fashion buyers" or if these were new conquests, Hegbloom said buyers that had to leave when the recession hit and truck sales took a huge turn south are back now and seem to be smarter and more focused on what they want from their pickups.

"Our fuel-economy-leading V-6s with the eight-speed [transmission] are doing incredibly well because fuel pricing and mpgs are on the minds of buyers, but we're also seeing our Ram Express and Black Express models [another entry-level-priced pickup with a sportier theme and 5.7-liter Hemi and eight-speed transmission] with some of the lowest days-on-lots measurements we've ever seen," Hegbloom said.

Additionally, when asked about the recent Nissan announcement regarding the use of a 5.0-liter V-8 Cummins turbo-diesel (coincidentally made by his former boss), Hegbloom responded that Ram had looked at that engine, but it didn't seem to do what its buyers were looking for: "From all our indications, buyers wanted an engine that performed like a V-8 but gave fuel-economy numbers like a V-6 … our EcoDiesel 3.0-liter V-6 does that." As you might imagine, Cummins has had this engine for a while had not been able to get any of the truck makers interested. 

Of the three vehicles Hegbloom brought to the presentation--the ProMaster van, EcoDiesel Ram 1500, and Ram 2500 HD Laramie Longhorn--it was the latter that caught our eye. The 2500 was equipped with the new 6.4L Hemi V-8 and rear airbag suspension. Both the engine and airbags look well packaged and likely to be a more popular option with personal-use buyers than Hegbloom suggests. The original impetus for both the new additions to the 2014 model lineup were supposedly motivated by the commercial market fleet buyers. 

Hegbloom ended his meeting by telling the automotive-industry crowd to stay tuned because the Ram brand, especially the commercial side, is acutely aware that more technology, capability and options are what Ram customers are looking for, so the Ram brand will continue to push itself. We'll have more on several of its products later this month when we get our first chance to drive the ProMaster, EcoDiesel and new 2014 Ram HDs.

MPG Trucks II

 

Comments

As much as I love Ram, I've got to correct:
EcoDiesel Ram is the first diesel offered in the light-duty truck segment in fifteen years. GM's C/K 1500 and 2500 twins could be had with the 6.2L nonturbo or 6.5L Detroit turbodiesel shared with the 2500 and 3500 HD models.

Ram should use the 5L Cummins as well as the 3L VM. Make it optional in the 1500 and 2500. Jeep should make it a premium option in the Grand Cherokee, Dodge should offer it in the Durango. Look at BMW, Mercedes, and Audi. They offer V6 and V8 diesels in SUVs, and the latter offers a V12 TDI.

For many years I bought Ford and Chevy/GMC pickups. Dodge wasn't on my radar. But in 2007 I bought a new Dodge Ram 3500 with Cummins diesel and automatic. For its entire life we've used it to tow our 39' fifthwheel, as we are fulltime rv'ers traveling this country. Now, at 103,000 trouble-free miles on this Ram, I'm wondering if this truck will outlive me. I'm a senior, recently reached Medicare age. So it is entirely possible. Should I someday decide to purchase another truck, you can bet Ram will get my first look.

I would venture to say the growth has everything to do with the truck being a far superior truck than it used to be, and that most of the share gain has come from Nissan and Toyota, since Ford and GM truck sales have not declined.

And I would say the gain has nothing to do with the odd brand decision, which hasn't changed the perception at all. It's a one-model brand that's still sold alongside all the Dodge vehicles, so why would anybody think of it differently? I remain perplexed by that move.

I'm really impressed with Ram as of late. They will be on my radar the next time I hit the lot.

I must agree with Alex....it seems like a huge mistake to let the Cummins name slide to Nissan after all these years with Ram. I must say I was disappointed in that decision by Ram and Cummins. It is interesting how Nissan says it is responding to customer's needs they have found when Ram is saying customer's did not want that engine. It shows how two different companies using two different customer monitoring schemes can get such different results about the same subject.

@Kyle - I would say it has changed the focus of the brand for the better and it certainly has changed the biuyer perception around here where I live anyways. Dodge is still a swearword to them but they will happily drive a Ram. But that could be just the region I live in.

I commend Ram on the job they have done over the years to keep innovation at the forefront of their trucks. Yes, they all have made improvements, but Ram has been aggressive with new technology and breaking with tradition.
As far as the 5.0 Cummins, I can see them sticking with what has worked, and feedback I have heard has always been mostly positive when you speak of power and economy -- so why would they change what isn't broke?

"it seems like a huge mistake to let the Cummins name slide to Nissan after all these years with Ram"
cummins builds engines with the intent so sell to any manufacture that wants to put it in their vehicles, its not like ram only has the rights.

@jrt
100,000 freeway miles isn't a lot. Even if it is towing. I'm approaching 100k on my 09 ram farm miles. the first 30k were great. Then I needed a new radiator (just started leaking for no apparent reason) Power windows lost power and just barely have enough oomph to get up and down. Ignition switch jammed up probably from the dusty air. Hemi tick is really worrying me and now it is burning oil to the point that it is at the add mark every 3,000 miles. Plastic covering around the door jams is worn through and look like crap. Front seats have torn apart just from getting in and out of the truck often. Now I have a weird issue with the ESP and ABS lights coming on randomly and a violent jerk every once in a while just cruising down the road. I am hard on it I admit, But I am not impressed with my ram at all. The 2015 f-150 can't come soon enough. If I don't like it I might finally go back to chevy.

A very cool optional combo would of been a RAM 2500 with a 5.0L V8 Cummins.

Does anyone know if Ram will still be using Cummins for their diesel 2500 & 3500. If so I don't think Ram is losing much by not putting the Cummins 5l in their 1500. If you want the power of the 5l just get the 2500

@ Jeremiah Soltis

I agree 100% with you. 3L for the 1500 (light duty towing + around town) and the 5L as an option for the 2500 (heavier towing + around town). I think the 2500 would then hopefully have the best combination of ride (with air) payload (to pull most average to large trailers) and fuel economy (hopefully it would be better than the 6.7). It would be really nice if they could also match that 5L to a name brand auto like ZF, Alison or Asin.

Yea ram should make the Cummins v8 an option like the hemi. Now that would be a win win for all.

@yessir

Just curious how you know what everyone thinks in your region. Are you out doing studies on brand perception? Just because a few of your buddies say the dodge name is ruined & the ram stands above, 95% of people even non car people know the old dodge truck was a ram, just dropping the dodge part still makes it a Chrysler product & will for a very long time to come still be associated with low quality. Most people still call it a dodge ram just like people still call it the sears tower. Point being you can't talk for your region...

@Joe dirte - I'm sure that you find yourself completely amusing and the very fact that I am answering one of your posts must have you firing a wad into your coloured underwear (yellow front, brown back). Ultimately, your cowardice hurts PUTC and if you do have a problem with Nissan then you should have the intestinal fortitude to debate me face to face without hiding behind your fat ass.

Why would Fiat/Ram stay with the Cummins when they can use "in-house" diesel engines?
It was a good run with Cummins but times (and Owners of Ram) have changed.
I think Fiat and Vm will meet the needs of Ram customers.

First off, I don't think many cared or even noticed the separation of Dodge and Ram. Most still refer to the trucks are Dodges. Second, I am starting to find these press conferences a little funny, no matter what make. These guys make grand statements about 'more to come' and 'stay tuned'. 9 times out of 10 it's doublespeak for some minor trim package or trivial options. Hey Hegbloom, how about a Ram version of the Iveco Daily or a Iveco based Ram 6500? That would get my attention. That being said, I do like where Ram is going. I still think they are still behind in quality compared to GM and Ford. Look at a Ram truck that's a few years old and usually the interior is falling apart (which is really unfortunate because Chrysler usually discontinues replacement trim parts right before you need them). Drivetrains are pretty solid now, no question. An Iveco powered Ram 3500? I would consider that.

I had aVM Motori crd in a new 2006 Liberty that I bought for my wife in late 05.The power was smooth,quite,not smelly,and for a 4x4 it got 30+mpg on the hwy.It had the Mercedes 5 spd auto.I would buy another VM diesel should some oem put one in a compact or midsize pickup for the USA.

@ lohchief

Jeep offered the VM diesel in 2005 & 2006 in the Liberty. When you see them for sale they bring a premium price.
I never heard a bad word about them.
I consistently hear people getting 28-30 mpg.

"From all our indications, buyers wanted an engine that performed like a V-8 but gave fuel-economy numbers like a V-6 … our EcoDiesel 3.0-liter V-6 does that."

I guess I would say that too if my competitor gets the bigger motor.

This is what I think Nissan would say if reversed....

"From all our indications, REAL truck buyers wanted an engine that has the brute power to tow and haul.… our 5.0L Cummins Diesel does that."

@ Southern IL man
We used to get the 96 Cherokee here with a 2.5 litre VM in it.

.........................................................................................................................................................................

Ram has had an issue with the release of information to whet the appetite.

It also has had an issue with the release of new vehicles.

But, Fiat and Sergio's involvement in Chrysler has benefited the Ram.

I hope Chrysler can produce decent and reliable vehicles. Pricing and FE alone will not make a company.

Image/perception by the consumer of a product also gets sales, just look at Toyota in general.

I think we will have to wait and see over the next few years if Ram can improve on their current position.

As an ex-Chrysler product owner from the 90s, I would be a little hesitant to sit behind a Chrysler. I would think there are others who feel like I do, rightly or wrongly.

There goes the fake Lou BC again.

@Mark Williams, put your money where your mouth is and delete that kind of mess.

EcoDiesel Ram 1500, the first diesel offered in the light-duty pickup segment.

Wrong!!!

The 1977-85 10-30 C & K series General Motors pickups and K5 blazers were the first in the US domestic light duty trucks still in production with the LF9 5.7L Diesel. I had the opportunity to work on many of them. In my years of turning wrenches and they weren't bad to work on in the pickups and blazers. The cars that had the 5.7 diesel in them on the other hand were another story.

How quickly we forget that engine. The early versions did have some issues but GM got those things worked out. But it was to late to save that engine design and moved on to the 6.2 Detroit's as an 2nd option diesel engine for the pickups in 1982.

@Alex: In response to your first comment I have to ask: Why?

Why does a light duty truck with a supposed load capacity (including passengers) of 1500 pounds require a 5-liter diesel? That's far more engine than that kind of load really needs and it's certainly more engine than you need to tow a mere 7500 pound travel or utility trailer. Certainly if a 5-liter gas engine can pull it, a 3-liter diesel should be more than up to the task--

Unless, that is, you prefer to hot dog around pretending your truck is a race car?

The fleet of rams on the company that just bought us out are junk just to be frank..we just had one go down for a motor and have had numerous issues with them all. The company i've been working for had GMC's and apart from an occasional lifter issue on the 5.3 w/afm.. and a ball joint or hub here or there they have been great Oil Field trucks.. I recently purchased two of them from the company; 07 3/4 ton with the 6.0 217k miles with FACTORY FRONT END. only issue is drivers seat torn. (And i put 90% of those miles on in 3yrs ) also Bought an 07 1500 sle z71 with 202k miles on it. Had to do lower ball joints and a hub.. and it needs cats.. other than that flawless. . And still avgs 18 to 19 mpg. We had used 1ton dodges w/cummins for our hotshot trucks.. but couldn't keep them out of the shop.. and they aren't even to 3yrs old... replaced them with 1 ton duramax.. only issue it had was faulty fan clutch at 50k... pulls butter, tows better, handles and drives better and gets 2mpg better GM is the way to go..

@Vulpine
I agree with you that a full size that has a low load capacity of 1 500lbs only requires a 3 litre class diesel. Even if you are only going to tow several tons a 3 litre diesel is more than necessary.

I think if Nissan build a intermediate 1/2 ton - HD pickup that can tow 7-8 tons a 5 litre diesel would be okay.

Remember, there are the HP people who live on HP.

I have nothing against offering a 5 litre V8 diesel, if you want it and can afford to run it, so be it.

But, when the diesel 1/2 ton pickups arrive most will buy the smaller diesels, just for the economy of it.

Even the 2.8 litre Cummins in the Titan will be enough to tow 8 000lbs.

I think that the 5.0 V8 Cummins would be ideal for a HD. Put it in the Power Wagon. It would be a match made in heaven. I do think that as emissions/mpg rules tighten, car companies may take the easy way out and move 1/2 ton pickups into 3/4 ton truck territory to exploit weaker rules. No one seems to think that a 6.4 Hemi, or 6.2 Ford or GM gasser is excessive for a 1/2 ton so why not put a 5.0 diesel in one.

I do find these press conferences almost unfit to print. They spin things their way and Ram has been guilty of premature ejaculation er news releases of late. There was a big gap in time from when they discharged their press releases and rubbers met the road. We waited a long time for any news or tests on the 30,000 lb tow gorilla, new 8 speed transmission, crewcab with 6.3 box etc. and even longer for them to show up at a dealership.

Pleased Ram are doing well. My concern is the reliability factor . I will give them a few more years before I consider buying one.
I know Ram do a power wagon , but do they do a Fx4 or Z71 package ? It would be nice if they do. Cheers

"From all our indications, buyers wanted an engine that performed like a V-8 but gave fuel-economy numbers like a V-6 … our EcoDiesel 3.0-liter V-6 does that."

I guess I would say that too if my competitor gets the bigger motor.

This is what I think Nissan would say if reversed....

"From all our indications, REAL truck buyers wanted an engine that has the brute power to tow and haul.… our 5.0L Cummins Diesel does that."


Posted by: uh huh | Sep 14, 2013 2:17:48 PM


I would be one to presume that any 'real' truck buyer who 'really' needed to tow and haul would not buy a 1500. And any real truck buyer would take a 6.7 liter over a 5.0 any day.

You're argument is simply invalid. Nissan is putting way more engine in a half ton than is ever needed. If they want to compete with the big boys, make a 2500 and/or 3500.

Daffy Duck Ram has an option package called the Outdoorsman. Look into that.

As for future Rams, I can't wait to see what they have planned next.

@DaffyDuck - Yes. Ram used to have the TRX4, now they call it the Outdoorsman.

Slightly off topic, but does anyone know if the RamBox is continuing into 2014? When you look at the build and price tool for 2014 Ram Trucks, Rambox is absent.

As a dodge fan I bought a 2009 Ram 1500, SLT crew with the Hemi. I loved the truck and thought this was certainly a step in the right direction planning to jump into the diesel when they come. I just traded my love with 58,000 KM's for a F 150 last week with the eco boost. My drivers seat wore out in the lower part of the upper seat. Three return visits after the m34 recall on rear end and the clunking noises continue. Nine return visits to the dealer for a brake issue that can't seem to be resolved after having a complete brake job done. A hemi that has developed strange valve train noise after I had dealer change plugs at 52,000 km's. I also had issues with rear passenger side brake light bulbs and passenger headlight bulb replacements which started at the 40,000 km mark.... two different dealers could not resolve these issues. The past year of ridiculous issues has pushed me to ford. Yes the 3.0 VM should be a great motor but Ram has a long way to go when they cannot keep long time customers happy... no fun when relative simple issues cannot be addressed. I also failed to mention the part of my rusty front bumper that the manufacturer failed to address. My last two dodges also had issues but the redesign of the 2009 lured me into one more try....40,000 km`s had me believe I had the best truck out there then it started and by 58,00 KM`s I can now honestly say I will never buy another Dodge or Ram product!

I agree with vulpine. Personally I would much rather sacrifice power for fuel economy even if it is a small difference. In my experience towing I cannot recall owning a truck that the engine power was the limiting factor. Usually the transmission, frame or suspension. I'm pretty frugal but I would like a truck that just barely has enough power to do the job of a half ton truck to the benefit of fuel economy. My hemi has tons of power. Fun to drive. But I put a big load on it and it squats like a pig even though it has plenty of power (and i don't doubt a ford or chevy half-ton would do similar) and it gets horrible gas mileage all the time. Put an engine for a light duty in a light duty truck. Put a heavy duty engine in a heavy duty truck. The nissan cummins sounds like it will be way overpowered and not as efficient as it could be, unless they are going to up the suspension, trans, and frame strength so it's a HD. Most people I know don't do much towing with a half ton. IF you need to tow heavy loads regularly, you don't buy a half ton truck. I think this is why the ecoboost was a good idea (though I still worry about reliability.) It has plenty of power when you need it (probably not often if you buy a half-ton) but gets gas mileage of a small engine when you are not towing or hot-rodding (most of the time). Of course this doesn't apply to every person, but probably most. Please don't try to insult me and my family and my dog etc. if you think I'm wrong.

I own a 2003 Dodge Ram 4x4 quad cab. 86,000 trouble free miles. Tows my 7,400lb (empty) trailer up mountains at 70 on cruise control. 03 my truck was the most powerful half ton. Load flat floor, 6.4 bed, 20 inch rims, solid box hydro formed frame from front all the way to the rear, abs front and rear disk brakes, industry's best warranty 7 years 70,000 mile. My 03 Dodge has been the best vehicle i have ever owned. Does everything i ask it to with gusto on road or off. Tows my trailer through soft dune sand. Goes through snow with confidence. I looked at ford and chevy in 03.
Both had a 5.4 bed. 3 year 36,000 mile warranty. Not enough room for my toy's and would have paid the same as my Dodge for less truck. Now that i have owned my first Dodge i can tell you with all honesty it won't be my last. In fact i am buying a Dodge only option again. The Power Wagon with the Big Boy Hemi. Can't wait. These new Ram trucks with all their class exclusive, class leading options of late,and all of Rams awards and dependability and dam good looks with that legendary award winning Hemi power, for my HARD EARNED MONEY IT'S RAM. You know the rest. ;)

@beebe - I'd rather sacrifice some power for mpg too. Most people don't need the power available in the current crop of trucks.
I've encountered 2 camps when it comes to the EB 3.5. Both camps love the power but 1 side says it gets the same mpg as V8's loaded or empty and the other camp says great mpg empty and V8 mpg loaded. If one gets more into the conversation, it becomes obvious that it boils down to how you drive it. If you are heavy footed or not smooth on the go pedal like most people are, you will get V8 mpg.

My brother in law has a Platinum F150 with 5.4, I have an XLT. Same truck, 1 has more bling. I get much better mpg than he does. Same engine just different drivers. My truck gets worse mpg when my wife drives it since she isn't a smooth driver.
My mpg has taken a dip since I've worn out the Wrangler SR-A's at 30,000 miles and replaced them with 10 ply General Grabber AT 2's but I expected that. Once I get a chance to go on a longer trip, I'll have a better idea how much of a differences it has made. Most of my trips so far has involved back country driving and the Grabbers kill the SR-A's. I've gone places in 4x2 with the Grabbers that would of left me close to stuck with the SR-A's in 4x4 with all of the nannies shut off.

Cheers ASE certified ! Thanks for the info mate.

Thanks Lou Bc . , I am checking out Outdoorsman now mate.

It will be interesting to see how much vehicle manufacturing Fiat off shores.

Since the GFC real wages have dropped in Europe against the US. Mexico is cheaper as well.

Sergio has realised that working outside of the US is far easier than working within.

The new FWD vans, pickups, even the Cherokee's will give more life to Chrysler. But for how long?

At the moment Fiat is riding on Chrysler in the US and relying on the ex-Mercedes Benz platforms.

From now on Fiat will start to use more and more of it's Euro technology like the Multi Air technology.

Even the Pentastar or as it was initially known the Phoenix engine was a joint effort between Chrysler and Mercedes Benz.

I do think that Ram will remain a little more independent for a while, then gradually adopt Fiat/Iveco technology and know how.

Interesting times ahead for Fiat/Ram. We will see if the Fiat takeover really is working now that Mercs are going into the background. So far so good, a foreign manufacturer like Ram is really no different to Nissan and Toyota making pickups in the US.

Remember, Sergio changes direction at the drop of a hat.

I forgot to add;
The 3 foreign full size pickup manufacturers - Ram, Nissan and Toyota still don't equal the sales that Ford alone or GM (Chev/GMC) alone have.

But the foreign brands are catching up with the help of Ram.

I also wouldn't discount Nissan just yet, I think globally the Nissan-Renault Alliance is serious. Their global Navara is due for a new model and the Navara has historically been 2nd and even 1st in sales.

In the US with Nissan locking in with Cummins will give the Titan a boost, just like Dodge did with Cummins before being foreign owned.

Toyota will also make an impact with the new Tundra. I'll even bet that the 4.5 V8 diesel will be a feature of the new Tundra, one can only hope.

Ford/Chev/GMC will face more competition from the foreigners. This will be good for the consumer. To bad the pickup market isn't completely open and free.

Personally, I would love to see the V8 Cummins Titan in Australia as a Patrol pickup replacement, but that would mean a single cab chassis version with at least a 3 000lb payload.

Here's an interesting cut and paste on IVECO diesel engines.

IVECO is completely owned by Fiat.

............................................................................................................................................................

Iveco Diesel Engines
Iveco Motors/FPT is the largest manufacturer of diesel industrial and truck engines over 70 horsepower in the world, with a current production level of over 400,000 units per year, about 60% of which goes into non Iveco industrial equipment of various kinds. Iveco Motors/FPT engines are supported worldwide by some 116 distributors in 65 countries.

Since its inception in 1975, Iveco has been responsible for upholding the Fiat tradition in the field of diesel engines – a tradition that extends back over 90 years to the very first Fiat diesel engines. Over the last decade, the need to reduce diesel exhaust emissions and engine noise has been a spur to the development of new and innovative diesel engine technologies at Iveco.

The state-of-the-art, electronically controlled, common-rail diesel fuel injection systems used by many engine manufacturers today were developed at Fiat in the early 1990′s. The result of these and other efforts are modern Iveco engines that continuously push forward the boundaries of efficiency and performance. Today, these much improved, more powerful, quieter, and cleaner Iveco diesel engines deliver almost twice the power per liter that they delivered in 1975, while at the same time they are about 25 times quieter, and produce about 20 times less emissions than they did in 1990.

Actually some good comments here, so far.

To be blunt, Big Al, I blame Daimler for most of Chrysler's current problems, though I will credit them with making the Jeep Wrangler a huge success as well. Even so, when they redesigned the Wrangler, they built in a few electronic issues and then sold off Chrysler's electronics division to a fellow German company before bailing out themselves. Essentially, they appear to have set Chrysler up for failure, planning for any buyer to take a soaking from it.

Keeping in mind that this is a personal opinion, I think S.Marchionne has managed to do things with Chrysler that Daimler didn't expect and that Fiat is working through Daimler's (intentional?) issues more quickly and more thoroughly than Daimler hoped. The simple fact that Chrysler IS seeing more sales almost across the board at a time when the Euro countries are suffering their own automotive recession really puts Fiat in a stronger position. While I'll grant Fiat is receiving some flack because they now own Chrysler, it was Daimler that owned Chrysler when many of the currently known issues were generated. Chrysler is going out of its way to resolve those issues, albeit quietly where possible. Fiat isn't trying to make any claims toward fixing other brands' problems; they're internalizing them and working to build a positive reputation for themselves through their own efforts.

There are some who are saying Marcionne is waffling and not sticking to any one plan but I have to point out that no plan survives contact with the 'enemy' and Fiat/Chrysler is facing many 'enemies' right now, some regulatory, some economic. The simple fact that the new Cherokee is finally hitting the delivery channel and has demonstrated at least some real capability proves that he does stick to his guns. I also still believe that he is pushing to bring out a pickup version of the Jeep itself, probably Wrangler based, but wants to make it an all Chrysler/Fiat platform rather than based on outdated and problematical Daimler hardware. It was Fiat that fixed the Pentastar engine. It is Fiat that's fixing the TIPM issue seen on several vehicles. It is Fiat that's building an all-new Chrysler electronics division after Daimler sold the old one off. And it looks like Fiat will be the first to bring in smaller diesels to the American marques.

Am I a fan of Fiat? Not necessarily. However, with the Jeep Wrangler I now own and a previous Chrysler product purchased long before Daimler stuck its fingers into the pie, I've found that on average the Chrysler products simply don't deserve the bad rep so many people give it. I believe Fiat is at least trying to clear that rep, though they're having to fight not only their own historically bad rep (more due to high cost of parts delivery back in the '70s as they were ALL made in Italy) as well as Chrysler's undeserved reputation. For now, it looks like they're succeeding despite the efforts of protectionists.

@Vulpine
I think Chrysler's best vehicle is the Grand Cherokee, a Benz platform and an Italian diesel,very Euro in design . The Pentastar and Hemi aren't worth really talking about, unless you are discussing the SRT Grand. But then it's a useless off roader.

The Wrangler is quite common here and lots of black plastic. They are great off roaders, but for some reason we don't use them here for that, they are like most of your pickups and our utes, they are just driven around to and from work and to the shopping centre.

I would love to see the long wheelbase Wrangler with the little VM diesel in a flatbed version, I think that would change the view of Wranglers here. This would increase global sales of the Wrangler.

@BAFO, When did Ram become a foreign auto maker?????
GET A CLUE!

Major current US automakers[edit source | editbeta]
With their various marques, many of which earlier had been independent companies, some of which are now extinct:
Chrysler (1925–present)
Chalmers-Detroit/Chalmers (1908–1923)
DeSoto (1929–1961)
Dodge (1914–present)
Eagle (1988–1998)
Imperial (1955–1975, 1981–1983)
Jeep (1941–present)[1][2]
Maxwell (1905–1925)
Plymouth (1928–2001)
Ram (2009–present)
Valiant (1960–1966)
Ford (1903–present)
Continental (1956–1958)
Edsel (1958–1960)
Lincoln (1920–present)
Mercury (1939–2010)
General Motors (1908-present)
Buick (1903–present)
Marquette (1930)
Cadillac (1902–present)
LaSalle (1927–1940)
Cartercar (1906–1916)
Chevrolet (1911–present)
Geo (1988–1998)
Elmore (1893–1912)
Ewing (1908–1911)
GMC (1912–present)

BAFO is indeed a troll!!!

@Tyler - I sincerely apologize for my ignorance in talking for my region. I forgot you are perfect and that I should have asked everyone in my area to sign an agreement with me about Ram being "Ram" not "Dodge". Sorry. Almost. On a more serious note, I do actually apologize for the misleading statement. What I meant is that Ram separating its name from Dodge gave it a more defined marketing approach and separated the car designers from the truck designers which I feel helped the overall quality of the truck/brand. And I will now say "many" of the normal and current and up to date people have adjusted to the fact that "Ram" is now its own brand.

If you need a hobby then you should buy a Ram pickup. It will occupy your spare time either taking it back to the dealer for recall work or warranty work. And if you keep it long enough, you can spend your time just trying to fix the things that are not covered by warranty any more. My son learned this after buying two Ram pickups.

@ hemi v8

first of all you forgot Pontiac which is one of the oldest..........


Secondly, if Ram is owned by Fiat which is an Italian Manufacturer than it most certainly IS foreign........ IF NOT then Toyota is just as American as Ram........ errrrrr More american than Ram since the Tundra has More american parts content by far and is engineered and ONLY built here in the USA with engines and transmissions ONLY built here in the USA..........


So which is it Hemi V8? Is Ram foreign or is Toyota more American, YOU PICK.........



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