Toyota Announces Pricing for 2014 Tacoma

Toyota tacoma

By Aaron Bragman

For 2014, Toyota has reconfigured the Tacoma's options and trim levels, and it has announced pricing for the compact pickup truck.

Gone is the X-Runner sport truck trim, but a new SR Appearance Package arrives to liven things up. It's available on the Tacoma PreRunner and 4x4 Access Cab models and adds body-colored fenders, door handles, bumpers, grille surround and side mirrors, as well as smoked headlights (V-6 models also add fog lights).

The company's Entune audio system also gets upgraded this year. Toyota has switched the backup camera display from the rearview mirror to the Entune screen for trucks that include this feature. Two new colors are also introduced, Silver Sky Metallic and Blue Ribbon Metallic.

The cheapest Tacoma will be the four-cylinder regular cab 4x2 with a five-speed manual transmission, starting at $18,735, including an $860 destination fee. The top trim is the double cab 4x4 V-6 long bed, featuring a five-speed automatic transmission, for $29,145. Overall price increases for the 2014 model year range from $50 on the PreRunner models up to $250 on the regular cab base models.

For full pricing information on all the new Tacoma models, see the chart below or read the press release here.

Tacomapricing

Comments

The one thing I regret in life is not kissing Akio Toyoda on the mouth when I had a chance.

Taco Tacoma? Who cares? Yawn...Zzzz

Woppie Ding Dong

$28,285 for their top 4x4 long bed model. So....how is that close in price to their fullsize counterparts? A 2wd XLT Ford F-150 crew cab short bed MSRP's for around $38-$40 grand. How is the price difference argument even relevant. Just another excuse not to bring in the Ranger

nice truck. id teak one of thos over a crumy ford enyday.

@Len - "Who cares" You should you bonehead American.

The previous article showed Tacoma's selling 110,232 Units! That's just shy of the 122,232 that the Sierra sold and this is with GMC giving them away because of the 2014's coming in.

In the meantime Toyota hasn't had to invest or update the Tacoma since Godzilla was a lizard. But you US morons just keep buying them as fast as they can make them....lol.

This is not "Yawn...Zzzz" this is Toyota financial brilliance!

and who is gonna stop them?

RAM took their Guts and Glory and got out of “dodge” and out of the country (some guts...lol), now Fiat is selling Mexican build RAM’s and calling them American...wow;

Ford ran away with their Ranger as fast as they could (before it started to rain and the Ecobust broke down);

and it will take GM another year to release the new midsize trucks and another 5 years to work out the bugs (if ever).

while all this BS is happening Toyota keeps on Truck’n baby! and laughing all the way to the bank!

I'd like to see the Ranger, with Full size trucks you pay 45K for a truck that only cost Ford 20K to make, not a great value for your money.

The price increase are minimal and would not deter me from buying a Tacoma.

See what I mean Len...there are thousands like @Jeff S

Why should Toyota change a thing!

People say the Tacoma has gotten to big, but the regular cab in that picture is about as small as I would want to go. A guy at work has one like that and parked nexed to a civic it is about the same size just a tad taller.

Of the new trucks available right now, for me the Tacoma is the best choice for size, ability and price. The Big 3 are Too Big, Too Strong and Too Expensive. The Tacoma V6 Access cab offers the size, performance and moderate pricing that best meets MY needs.

There haven't been many changes for some time and some are due. Wish they'd at least given it the leather interior and instrument cluster the new Forerunner got (and it sells a fraction of the units the Tacoma does). I'm obviously not the target audience (old guy) for it, but Entune doesn't interest me even though I'm pretty current technologically and enjoy my smartphone.

@whOUbU

You are quoting msrp, which is an absurd way to compare prices of trucks. Nobody (with a working brain anyways) ever pays that for trucks. I just configured a Tacoma and F150 on Truecar, here is the difference in pricing:

Tacoma 4x4 V6 Long Bed
TRD Sport Package
Convenience Package
Towing Package
$31,656

F150 lariat Supercab 4x4 6.5' Bed
Mid Equipment Group
Max Trailer Tow
$36,503

There is ~ a $5K difference between a Taco and an F150 lariat. The Lariat will get roughly the same mileage as the taco, will hold more, carry more, tow more, and has *MANY* more features and niceties that are not even options on the Taco. If I were to attempt to hold the features constant across models the comparison would end even more unfavorably for the Taco. Finally, in this area, Ram always has the most discounts and incentives. If you were to compare a full size Ram to the Taco it would probably come fairly close to matching it on price.

There are lots of good reasons to buy tacomas. They fit inside garages, parking spaces, and small trails. They can be easily modified to be off road beasts. They have fantastic aftermarket support. But bang for the buck when comparing to the half tons is not a reason to ever buy a Tacoma.

... except that five minutes after you drive it off the lot, the Tacoma's resale value is more than the others.

My dodge ram experience has overall been surprisingly good. can't beat driving the hemi when highway driving, and love the smart storage in the rams of the last 5 or 6 yrs. however, it is too much truck about 98% of the time. i don't farm, own horses, or have a large boat. it was great to have when i needed about five loads of stone. but...i'm going to try to size down to a tacoma access cab (4 cyl). around town, the ram is not practical, and mileage is terrible. i hope the tacoma isn't too miserable for a weekend trip now and then. i'm spoiled on the spacious interior of the ram. but...test drove an access cab last week and liked the fit and finish overall. 4wd has now been dropped from my wishlist, because after the test drive and checking the spec, i now realize that when they put in the 4wd, they also change the rear end from 3.31 to 4.01, which makes for a school bus driving experience. i just hope i don't regret going from one of the fastest trucks on the road, to one of the slowest.

If you are currently in the market for a new midsize truck Tacoma, Frontier, and Ridgeline are it. For most Ridgeline would not even be considered. Tacoma is a good solid truck with an excellent resale value.

@Mark: That depends on what "bang for the buck" you want.

Do I need to hold more? No.
Do I need to carry more? No.
Do I need to tow more? No.
Do I need physically larger? No. In fact, I NEED physically SMALLER while still carrying a decent load--not by weight, but by bulk.
Do I need more "features"? Not when they're based on Microsoft's Sync.
Do I need more "niceties"? No. On average I'm unlikely to use many of those "standard" niceties you would get on that $5,000 more expensive truck. (Only $5K? Try $7K on average and often more. Sure, you've got that TruCar site to play with, but not all dealers will accept that since regional pricing can be significantly different from a 'national average'.)

When you don't WANT a full-sized truck, you'll go out of your way to find what meets your need, even if it means buying a 20-year-old model until what you want DOES come along.

(Just got a great offer today on an '04 Dakota for a mere $3500.)

Hyundai... Kia...
ARE YOU PAYING ATTENTION?

Now would be a good time to bring some competition to the (formerly) small truck marketplace.

@justsoddy: Unless the '14 Taco's 4-cyl engine is a little peppier, I'd suggest the V-6. I test drove a '13 4-cyl with 5-speed stick and found it a bit weak. The gear ratio jump between 2nd and 3rd was just a bit steep for smooth acceleration.

@MaXx - the reason why Kia, Hyundia and a host of other won't bring their tricks to you turkeys in the US is because of the chicken tax. The chicken tax is a 25% tariff on potato starch, dextrin, brandy, and light trucks imposed in 1963 by the United States under President Lyndon B. Johnson in response to tariffs placed by France and West Germany on importation of U.S. chicken.

It is sometimes called the Chicken war...I think it is because the big 3 (now 2 with Fiat buying Chysler) were actually chicken to compete. So you are not seeing the likes of Kia, Mazda etc... Coming to the US anytime soon....enjoy the recalls...lol

@Vulpine - I'm sure that you find yourself completely amusing and the very fact that I am answering one of your posts must have you firing a wad into your coloured underwear (yellow front, brown back). Ultimately, your cowardice hurts PUTC and if you do have a problem with Toyota on this site then you should have the intestinal fortitude to debate me face to face without hiding behind your fat wife.

So glad I got rid of my 2012 pos.

PUTC is still letting the trolls run rampant.

Any post using my old blog name "Lou" or my current blog name "Lou_BC" that isn't linked to typepad was not made by me.

If one looks at pre-rebate or negotiated price, there is a price benefit to the Tacoma. If one looks at rebates, often there is no financial benefit to buying the smaller truck. I looked at the Tacoma and with discounts, my F150 was cheaper to buy than the Tacoma. In my home province, Toyota offers little in the way of factory discounts and dealers do not stray from MSRP or MSRP minus discount. My XLT with STX package (same as USA XLT with chrome and convenience package) was 4K less than the closest similarly equipped Tacoma.

@Phillyguy

Yes I am quoting MSRP. Why? Because that is what the idiot execs use as an excuse for the Ranger. They wouldnt dare say what you could actually buy an F-150 for. I know you can get them cheaper than that. Just like you could get the Tacoma cheaper. To me, there is a big enough difference in the MSRP's to bring the compact Ranger here. Its not our fault they give away their full size trucks.

I must say that this is really funny. Lou BC Rambo butthead troll is arguing with the fake Lou BC. Karma can be a bitch.

Speaking about bitches I recently saw my sister weeping beside her car. "Do you need some help?" I asked. She replied, "I knew I should have replaced the battery in this remote door unlocker. Now I can't get into my car. Do you think they (pointing to a distant convenience store) would have a battery for this?" "Hmmm, I dunno. Do you have an alarm, too?" I asked. "No, just this remote 'thingy,'" she answered, handing it and the car keys to me. As I took the key and manually unlocked the door, I replied, "Why don't you drive over there and check about the
batteries...it's a long walk."


@WhOUbU - tariffs and emission rules have set up a preferential environment for large pickups. Why would Ford or Ram build a small truck under those conditions? It would just cut into their profits made with full sized trucks.

PUTC this is a disgrace to not monitor this site closer and let the trolls post under others names such as Lou. The real Lou would not make insulting posts to someone like Vulpine.

@Vulpine--I am not that enthralled with Microsoft products. Updates all the time and runs slow, Microsoft 8 is not a very good operating system and Microsoft Office is overpriced for what you get. Unless it is related to work I have switched over to a Chrome Book and use Google Chrome as my browser (much faster and without the annoying updates). I even have my desktop which is Microsoft 7 and one laptop which is Microsoft 8 set up to browser on Google Chrome. Also Google has their own versions of Word, Excel, and Power Point for free. Microsoft operates like a monopoly and charges high prices for an inferior product. I would avoid any Microsoft system in any vehicle.

As a former owner I can say that the only reason to own one a Tacoma is if your top priority is low depreciation/high resale, high reliability, and low cost of ownership. While those are qualities everyone desires, Tacoma's have numerous issues:
Extremely dated interior/exterior, dated inefficient engines and transmission, poor mpgs, low horsepower and torque, marginal emissions, the worst seats in any truck, and the most offensive thing to me-Toyota has reaped / raped tremendous profits from Tacoma without any significant reinvestments in the truck. This is tantamount to ripping off uninformed / ignorant consumers. Ford did the same with Ranger. This offends me greatly, nothing wrong with profits but at least some money should go back into the Tacoma to continually improve the truck so consumers are always getting value. Resale and reliability is not enough.

@Nip--Good points about the Tacoma, but that is true about most of Toyota's products. Camry has been refreshed but it lags behind many of the newer intermediate offerings of its competitors (same for Corolla). Because the competition is so limited in the midsize truck market Toyota can get by with a Tacoma that has basically remained unchanged in the past 10 years. I still would consider buying a Tacoma if I were replacing one of my current trucks because I do not need or want a full size trucks and I prefer not to buy a used truck. I keep my vehicles more than 10 years and the price of a late model used truck is not that much less than a new one. If I were buying today it would either be a Tacoma or a Frontier. If I were buying a full size truck, a car, or a crossover it would either be a Big 3, Honda, Hyundai, or Kia but not a Toyota.

Fake Lou,

The Hyundai and Kia build most of their cars IN AMERICA!!!!
They are not subject to the chicken tax and even if they were, that is coming to an end in a year. They should be announcing their plans to reinvent the pickup as half (or more?) pickup drivers want it.
1.) Affordable to buy
2.) Affordable to own
3.) Versatile and more utility
4.) Improved gas milage
5.) Smaller! Not Bigger! Bigger does not mean better!
6.) Reliable and safe.

The Koreans have really taken a bite out of Toyota's and Nissan's market share in cars and since the two of them have pretty much told their core truck buyers to go bark up a tree, that leaves an empty void for someone to come in and bring the other half of truck buyers what they want. Not some big, thirsty, noisy, powerful enough to tow an airplane redneck truck. For the millionth time, rednecks do not buy toyotas or nissans. They are abandoning their core buyers and now that the small trucks are this expensive, this is the perfect opportunity for the Koreans, The Chinese, The Indians... ANYONE, to bring product to our shores now that chicken tax is going away.

@MaXx--Well said, I agree completely. It will be the Chinese that will compete in the non full size truck market.

Toyota here in Australia offer the Hilux, which is nothing special, 5spd, poor diesel, thirsty V6. Toyota seems to charge a premium for a very ordinary product.

Our Hilux is getting old as well. Toyota will have to do something to maintain the lead as the new midsizers are significantly better. Maybe the new Tacoma will be a Hilux/Tacoma shared vehicle.

The Colorado will hopefully change midsizers in the US. Anti competitive barriers will give the full size trucks an advantage. Like Lou said why would you sell a midsizer if you can make more money by selling a full size.

With the links below you can see our pickups are reducing in price greatly. Well below the recommended prices as well.

What I find odd is that Mitsubishi and Nissan pickups are made in the same factory. They seem to be the two manufacturers always with sales.

This Mitsubishi come with a tray and all on roads paid for (drive away) (delivery, rego/green slip insurance, etc)

http://www.mitsubishi-motors.com.au/shopping-tools/special-offers/detail/368/1028

We still have the D22 (Hardbody's) with a 2.5 turbo diesel under $28 000 driveaway (4x4 dual cab, mid spec). But these are getting old.

http://www.nissan.com.au/Cars-Vehicles/Navara/Offers

These price we can pay shows that in the US a base model midsizer could cost less than $14 000. But here our strong dollar is slowly bringing prices down through competition.

@MaXx Fixed it for you, "For the millionth time, ignorant rednecks do not buy Toyotas or Nissans."

I know tons of "rednecks" that own older Tacoma's, Tundra's, and 4Runner's. It's the ones that walk around saying that Chevy is the best, and when you ask why they just say "because daddy buys Chevys" are the rednecks that you're talking about. The majority of my friends beater off-road vehicles are the older Toyotas (1980’s-1990’s).

The Koreans have learned from Toyota and Nissan that many of America’s truck buyers are in fact ignorant; and Hyundai knows that if they sold trucks in the American truck market, they would get the same ignorant banter that the Toyota and Nissan truck buyers get. Something to the note of “look at that rice truck” or “remember the Korean war”.

Yea, I used to get a lot of flack for driving a Titan along with a lot of positive comments not so much anymore. I think my GM driving neighbors reliaze that the Titan is a decent truck since its been sitting in my driveway for the past nine years and I have not traded it and it still looks and runs new while there Chevey is rusting on the rear quarter panels and rockers are rotted out.

@ jeff and real Lou

I posted my thoughts on the moderating on this site on the last article and it got deleted pretty quick, I don't think I was rude just stating some facts as nicely as I could, so someone is reading the blogs, not sure why they don't deal with it, in saying this I bet this post will get deleted too :(

Why is Toyota even bothering with that I4 anymore?

On the 4x4 model, it only saves $750 off the msrp and it doesn't necessarily get better mpg.
City driving, you may get an extra 2 or 3 miles but on the highway, the v6 gets one extra mile over the i4.

So why even bother?

I'm really disappointed that toyota has totally ignored the gas prices emergency that has latched on to our nads with its teeth and has not let go. Gas is almost $4 here and with the looming war in Syria we can certainly expect it to rise even more "just because". We knew 6 years ago that gas prices were hurting us and not improving. There has been plenty of time to figure out a way to make a hybrid (at the very least) Tacoma. Am I the only one who uses trucks for business? Because These high gas prices are killing us here and we aren't getting any help from the corrupt morons in washington (their wonderful ideas lead to bigger trucks and no change in MPG) and we aren't getting any help from the auto makers. I guess the way they see it is it's too expensive to develop something better and people will have no choice but to buy what's there because they have no alternative.

I'm more inclined to buy a PHEV like the Volt and hook a friggen trailer up to it than buy another Tundra.


=-=--=-=-==-=-=--==-=-==-=-=-=-

@ JEff S,

I hate for trucks to be imported because that won't be good for the jobs situation here but I think you might be right. Although the Chinese never break the mold. The steal the mold and copy the product using inferior materials and slave labor and just sell it at a lower price. That's probably what they're going to do here. They're looking at what the other auto makers are doing and saying, yeah we need 1 ton and larger full size pickups with 5 liter diesels and we'll slap a "HD" badge on there. I doubt they're going to look at the bigger picture and see the need for something different.

Great truck! I want one of these to replace my unreliable POS Ford Super dooty.

@ fake MaXx - Sure bonehead....maybe we can increase the list to:

1.) Affordable to buy
2.) Affordable to own
3.) Versatile and more utility
4.) Improved gas milage
5.) Smaller! Not Bigger! Bigger does not mean better!
6.) Reliable and safe.
7.) Last for well over 500,000 miles.
8.) Get a free maintenance package.
9.)Standard 4WD.
10.)Standard leather interior.
11.)Run on regular fuel.
12.)Have a 10 speed standard transmission.
13.)Have best in class tow capacity.
14.)Be a chick magnet.
15.)Able to find the cure for Cancer.
16.)Able to leap a tall building in a single bound.

Those fish-heads can do anything.

The one regret I have in life is not kissing Chun Doo-hwan on the mouth when I had a chance!

When will the Tacoma get a redesign?

@Rainbow Bob - never, why should they...they can't sell them fast enough. Why make a huge capital investment when you don't have to? Just keep selling units to the americans...lol

The one regret I have in life is not kissing Yoo Oh-sung
on the mouth when I had a chance!


Not bad. I just cant see how Toyota makes one of the best looking trucks (tacoma) and by far imho the ugliest thing on the market (tundra). Looks is the last thing I look into when buying a truck but I could not stomach owning a tundra.

@MaXx
You have a very simplistic view on global trade.

What generally occurs when a market is liberalised or open is that exports will rise from the US.

When you lock a market with reduced competition prices rise and the consumer spends more than necessary for a product.

It might make you feel warm, fuzzy and patriotic, but in reality the opening up of the US vehicle market will improve and increased locally manufactured vehicle, which would be exported.

When this occurs the US would then design and develop vehicles for export as well instead of importing designs and engineering from overseas.

Even with pickups now the US is doing less design work within the country and the global market is designing more.

Some of you guys really need to sit down and evaluate your views and form a more realistic picture.

If full size trucks are as in demand as some think this shouldn't be an issue. Let the US consumer decide.

@MaXx--I think the Chinese are smart enough not to compete directly with the Big 3 with a me-to full size pickup. The midsize truck market is under served and would be a foot in the door for the Chinese to enter the US market. From what Big Al has said in the past the quality in the Chinese trucks in Australia is not bad but it is not up to the quality of Japanese and Korean vehicles but it will be there soon. If the price is right and the trucks are reliable then they will sell. Entering the North American market with a full size pickup that competes directly with Ford, GM, and Ram would be doomed to failure. The Titan and Tundra are both struggling even though they are both solid trucks. Hopefully Titan has found a way to increase sales when the diesel option is available.

@MaXx
You have a very simplistic view on global trade.

What generally occurs when a market is liberalised or open is that exports will rise from the US.

When you lock a market with reduced competition prices rise and the consumer spends more than necessary for a product.

It might make you feel warm, fuzzy and patriotic, but in reality the opening up of the US vehicle market will improve and increased locally manufactured vehicle, which would be exported.

When this occurs the US would then design and develop vehicles for export as well instead of importing designs and engineering from overseas.

Even with pickups now the US is doing less design work within the country and the global market is designing more.

Some of you guys really need to sit down and evaluate your views and form a more realistic picture.

If full size trucks are as in demand as some think this shouldn't be an issue. Let the US consumer decide.

@MaXx
You have a very simplistic view on global trade.

What generally occurs when a market is liberalised or open is that exports will rise from the US.

When you lock a market with reduced competition prices rise and the consumer spends more than necessary for a product.

It might make you feel warm, fuzzy and patriotic, but in reality the opening up of the US vehicle market will improve and increased locally manufactured vehicle, which would be exported.

When this occurs the US would then design and develop vehicles for export as well instead of importing designs and engineering from overseas.

Even with pickups now the US is doing less design work within the country and the global market is designing more.

Some of you guys really need to sit down and evaluate your views and form a more realistic picture.

If full size trucks are as in demand as some think this shouldn't be an issue. Let the US consumer decide.

@MaXx
You have a very simplistic view on global trade.

What generally occurs when a market is liberalised or open is that exports will rise from the US.

When you lock a market with reduced competition prices rise and the consumer spends more than necessary for a product.

It might make you feel warm, fuzzy and patriotic, but in reality the opening up of the US vehicle market will improve and increased locally manufactured vehicle, which would be exported.

When this occurs the US would then design and develop vehicles for export as well instead of importing designs and engineering from overseas.

Even with pickups now the US is doing less design work within the country and the global market is designing more.

Some of you guys really need to sit down and evaluate your views and form a more realistic picture.

If full size trucks are as in demand as some think this shouldn't be an issue. Let the US consumer decide.

@MaXx
You have a very simplistic view on global trade.

What generally occurs when a market is liberalised or open is that exports will rise from the US.

When you lock a market with reduced competition prices rise and the consumer spends more than necessary for a product.

It might make you feel warm, fuzzy and patriotic, but in reality the opening up of the US vehicle market will improve and increased locally manufactured vehicle, which would be exported.

When this occurs the US would then design and develop vehicles for export as well instead of importing designs and engineering from overseas.

Even with pickups now the US is doing less design work within the country and the global market is designing more.

Some of you guys really need to sit down and evaluate your views and form a more realistic picture.

If full size trucks are as in demand as some think this shouldn't be an issue. Let the US consumer decide.

@MaXx
apparently Al thinks you have a very simplistic view on global trade....lol

No one can touch the Tacoma. I have heard rumours of VW bringing the Amarok to Canada. That would be interesting if I had a life and people actually cared about what the #uck happened in Canada. But the more important German news is that the bosses of large breweries in the country have admitted to investigators that a number of firms arranged to raise prices of their premium beer brands, according to reports in German magazine Focus. The agreements would be struck over the telephone or at the sidelines of industry meetings, the companies were reported to have said. While details of the investigation into the alleged beer cartel have been emerging for some time, the latest reports highlight the breadth of the alleged collusion.

Until now, it was believed the price-fixing arrangements spanned only a two-year period from 2006 to 2008. Documents seen by Focus reveal that during an interrogation in January, Volker Kuhl, head of the Veltins brewery, said large breweries would pass the price-rising agreements along to smaller producers.

The one regret I have in life is not kissing Michael Steiner on the mouth when I had a chance!

http://www.youtube.com/watch?v=y0EbkUlBc5E



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