Prices for the 2014 Chevy Silverado 1500 and 2014 GMC Sierra 1500 are rising substantially, the Detroit News reports, and both nameplates have seen their base prices rise by more than $2,000 when compared to their introductions in April.
When they debuted, the Chevy Silverado had a base price of $24,585, which was right in line with the outgoing 2013 base-model pricing; it is now listed at $26,670 with an additional $1,095 destination charge. The 2014 GMC Sierras debuted with a $500 price increase. With this most recent increase coming for new trucks built after October 7 (meaning that trucks previously on dealer lots theoretically would not get the price increase), some GMC models could be as much as $2,700 more than the outgoing 2013 models.
Some GM half-ton competitors wondered to us if this indicates that GM will embrace a more aggressive incentive strategy for Chevy and GM. "Anytime you have a dramatic increase in price like this, that means there's usually something big coming around the corner," those sources said.
Director of Marketing and Strategy for Chevy Truck, Maria Rohrer, said "this was the plan all along. We wanted to price the new truck aggressively up front in order to make sure we made the transition as smooth as possible for dealers between the 2013 and 2014 models … now, we're ready to move forward."
GM's Sales Reporting spokesman, Jim Cain, noted in the same Detroit News article there are only 20,000 2013 Silverados and Sierras on dealer lots, so GM considers the transition almost complete. Demand for the new models has been strong, Rohrer says, with dealer orders for the premium trim package, called the Silverado High Country, running about double what GM expected. "With demand like this, we don't have any plans moving our incentive targets," she said.