Ford Motor Co. Vice President of Design J Mays likens the design challenges of the next-generation F-150 to that of a skyscraper builder. Pickup trucks, he said, need to be designed for purpose-driven lives, as well as have some style. As you might expect, the trick is balancing futuristic technology — like we saw on last year's Ford Atlas concept — with styling cues that current F-150 owners will recognize.
Mays told the New York Daily News that pickup trucks will always be a "no-nonsense" necessity, and the design of the next F-150 is likely to incorporate that fact. Unfortunately, Mays did not provide much information about the coming 2015 Ford F-150, which many are expecting to debut at the North American International Auto Show in Detroit in January.