Rich Miller, Nissan's chief product specialist in charge of the next-gen Nissan Titan, says its next full-size pickup truck will have to have broad appeal, meaning Nissan will need to offer more de-contented truck configurations to appeal to fleet and commercial buyers.
According to Automotive News, Miller said the current Titan does not resonate well with work customers, and if Nissan wants to increase its sales numbers (and profits) it will need to offer a regular-cab version, several powertrain options (which need to include a V-6 gas engine) and improved technologies.
Nissan has already announced the next Titan will include an ISV 5.0-liter Cummins V-8, which has industry experts expecting Nissan to offer a heavy-duty version of the next Titan as well, if not a full-blown one-ton dualie. There's no reason why Nissan shouldn't make some serious changes to its lineup. And if it decided to emulate some of its competition, Nissan could look to either Ford or Ram for direction. Both manufacturers offer plenty of trim package diversity and segment-first technology in their pickup lines, as well as a strong foundation in the fleet and commercial segments.
It's worth noting Nissan has been trying to build up its commercial truck credibility for the last several years with new offerings such as the NV1500, NV2500, and NV3500 fullsize van and the compact NV200 van. Several pickup truck and powertrain offerings would certainly help bolster that position.