2013 SEMA Show: Ram HD Builds on Construction Lineage

7 Case front II

One of the most interesting and curious project trucks of the Specialty Equipment Market Association Show is in the Mopar booth, which is showcasing a Bulldozer Orange Ram 3500 regular cab pickup truck. It sports a Cummins engine and all sorts of Case branding.

For those who may not know, Case is the name of the heavy-duty agricultural (Case IH) and construction equipment (Case CE) sides of Fiat Industrial. Thirty years ago, Case merged with a portion of International Harvester, becoming Case IH, then fifteen years ago, after purchasing New Holland (which had both agricultural and construction divisions), Case CE was created. All of that is probably more than you needed to know but, clearly, the folks a Ram Truck wants us to see the strong and deep their work-duty roots run. 

This Case Ram is an interesting attempt to combine the strengths of both brands in a single “new” truck. Some may recall the Sterling Truck Co., owned by Daimler when it owned Chrysler, and the attempt Sterling made to use the heavy-duty Ram pickups for more commercially oriented customers. The co-branded trucks (then called Dodge) were on sale for less than 10 years and were eventually discontinued when Daimler sold Chrysler.

Beyond its dramatic color, the pickup bed uses a set of surf-style roof racks to secure oversized equipment as needed; it also offers lockable slide-out storage bins to safely carry tools and construction material. The Case Ram concept uses a Power Wagon hood for a little more drama up front, as well as several Case graphics around the lower valance of the pickup.

Of course, Mopar has accessorized this beast with heavy-duty running boards and splash guards behind the dualie wheels and tires, as well as a leveling kit and a unique Power Wagon-styled hood. The construction orange theme carries through inside the truck with Katzkin seat covers and door trim as well. Ram would not say what this pickup means for the future of Ram or Case CE, but it definitely is the buzz of the show floor.

(Editor's note: the text of this story has been modified to more accurately reflect the distinctions between the Case IH and Case CE divisions.)

5 Case rear tires II

3 Case door II

2 Case rear II

1 Case side II

 

Comments

Put a CASE diesel in that truck then you can really call it CASE. Is this a sign that the RAM Cummins days are nearing an end?

I like it, yellow is my favorite color and no extra back doors a rear truck.

Nice. A bit more chrome for me, or drop the dark grey altogether. But it's a good start.

Now lets see a Catapiller with a CAT engine in it.

GIT R DONE!

Guts
Glory
Ram owns work trucks!

I don't understand why CAT is not makin a diesel engine for any of the Big Three?

@LJC
Can not cummins eninges be found in a great many Case tracors? Seems like they have out a case engine in the truck.

LJC,
I believe the Steiger tractors that are Case IH use a Cummins engine.

I can confirm....case has used Cummins for many years in their Steiger and Magnum and Maxxum series tractors. So.......I guess it is a Case?

@len, Cat doesn't have the ability to build a TierIV engines to meet EPA standards.
They are chosing to outsource Tier IV engines instead of investing money.
I work for a Volvo construction equipment dealer, Volvo has been a leader for Tier IV.
Volvo Penta now supply Mack trucks with engines.

That's because Volvo (trucks) and Mack have the same parent company. Ask any truck driver though and the first thing you will hear is stay away from the Volvo motors, get a Cummins or a Detroit. Not saying they are bad motors but if something goes wrong, mechanics can't get you up and running as fast vs. having a Cummins or Detroit. That and the price for parts is high.

Cat gave up building on highway diesels when the new Tier 4 regs came out. They didn't want to invest the time or money to make their motors legal. I believe their new branded trucks are being built by International. Not sure who is supplying the motors for them.

As stated above Case International uses Cummins in quite a few of their tractors and have even featured them in one of the Ram commercials when talking about the Cummins motor.

It is too bad that Mack is no longer the truck it used to be. They used to design and build their own engines and transmissions. The Gold bulldog on the hood no longer means a thing.
Intersting Ram p/u. I like the lack of chrome since most new trucks don't have real metal grills and the bumper chrome is a joke.

Nice! Reminds me of way back in the--not the 70's, there was plenty of chrome on work trucks then, but the 50's into the early 60's when the work trucks just had white-painted steel bumpers, grille and rims. Now it's gray-painted (or, in this case, black-painted) steel rims and black plastic bumpers and grille. Not as aesthetically appealing, IMO, but at least it won't rust.

All New Case Tractors since 2010 Now Run the Efficient Power Engines that Iveco Builds

4.5,6.7,8.7 and 13 L sizes now

The 6.7 is cousin to the Cummins but all Iveco Now and the Iveco Version would pull the cummins backwards

SO fiat could use the Iveco Engine to power the Ram Truck and the SCR system they use has NO DPF to Re gen its a industry only patent CNH and Fiat Own for 15 years

GUTS

GLORY

WE ARE GETTING IN YOUR FACE

WE ARE NOT BACKING DOWN

2014 RAM!!!!!!!!!!!

Looks like a real truck to me, not a "panzy wagon". I like it.

Now that's a great looking RAM pickup!

@HEMI V8,

We are in control!

RAM WORLD ORDER

RWO 4 LIFE!

I like the direction Ram is going. A back to the basics truck intended for work or play.
All the manufactures have perverted the truck market with mini-van type comfort that can pull campers/boats. It's obvious that's what most folks want but not me.
All I want is a regular cab with a diesel, 6-speed manual, 4 WD
Options: Air conditioning, AM/FM radio...........get it!
I did learn that Fiat owns Case IH. Wasn't aware of that. Iveco engines will replace Cummins with that in mind.

@Lou BC, you might be happy to know that our lone Mack tractor sports the gold bulldog. Very few people know what that means. That said, we are going on 1.3 million miles with very minor issues thus far. All we use it for is pulling the low boy with a D6 or one of the skidders. Its got straight pipes. I just like to listen to it. Badass truck.

Engine Make
Case IH FPT




Engine Model
6.7 L




Number of Cylinders
6




Displacement, cu in (L)
411 (6.7)




Engine Bore, in (mm)
4.095 (104)




Engine Stroke, in (mm)
5.20 (132)




Block Design, Replaceable Liners
Parent bore




Aspiration, Turbocharged or Naturally Aspirated
Turbocharged and air to air intercooler










- Fuel System





Fuel System Description
High Pressure Common Rail




Fuel System Control, Electronic or Mechanical
Electronic




Fuel Injection to combustion chamber, Direct or Indirect
Direct

RAM
WORLD
ORDER

RWO 4 LIFE!

GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM
GUTS
GLORY
RAM

An ugly orange Fiat pickup with a few stickers on it. If this is what creates a "buzz" at SEMA, we have got problems.

If you like your truck, you can keep your truck!

....if your truck is a Fiat-Ram!

I think that the one long post above reveals the mentality of the fiat ram fans. Sorry guys but this one IDIOT says it all. NO BRAINS, NO BRAINS, Ram. How Stupid can you get??????

@devo340,
They assemble Australian Macks here using the Volvo block as a base,
http://www.macktrucks.com.au/

http://www.fullyloaded.com.au/technical-news/articleid/55365.aspx
"Future Mack trucks will retain their individual character, rather than lifting complete drivelines from stablemate Volvo, says Mack Trucks Inc President and CEO Deny Slagle.

Taking time out from a flying visit to Australia, Slagle and Ron Huiber, Senior Vice President for International Operations, took time out to speak to ATN in a wide ranging interview, covering everything from retaining the ‘Mack-ness’ of the product range to future growth opportunities.

When asked if future Macks might contain a badge-engineered Volvo engine and transmission to provide both big power outputs as well as improved emission controls, Slagle says Mack will stay with its MP8 engine range.

While he acknowledges the benefits of using Volvo’s data base on engine design, Slagle says the MP8 will continue to be built to Mack specifications, although it will incorporate some Volvo-sourced technologies like SCR, which is set be debut in 2010."

Wouldn't it be mind-blowing if EVERY SINGLE COMMENT at PUTC was the result of one schizophrenic's horribly addled brain? That would certainly explain the complete inanity of some comments and the actual valid conversation others try to make.

No it wouldn't, that would be just stupid!

OH MY GOD!! LOU, BIG AL, MOPAR MADNESS AND I ARE ALL THE SAME PERSON! I'VE DISCOVERED THE TRUTH!

Gimme back the keyboard you son-of-aadfgadg a0u;ar ae fo.kidn j0qipjxlc,cnkqhu-qw kxcnvij'-asi

Ram trucks is all you need to know. Class leading 1500,Class leading 2500, Class leading 3500. Your dam right I will keep my Fiat Ram until someone makes a better truck. Hello Power Wagon.

"Class leading"??????

Sales ................. nope

Profits................ nope

American owned.. nope

Botched releases.. yes

bankruptcies....... yes

fanboys............. yes

Guts
Glory
Class exclusive 6 speed manual
Only real truck available
RAM!!!

@Lou.. the only reason sales numbers aren't as high is because of fanboys like you that buy trucks based upon the badge on the grille, and not upon which truck is best. Because it's already been proven time and time again by owners, magazines, PUTC testing, etc. that Ram makes the best truck on the road.

How would you like your crow?

I think a gradual Italianisation of the Ram is occurring.

Iveco do build diesels with world class technology.

In the end what will the Ram be?

It will look like an American, but with the heart of a European.

Cat does not build truck engines?

In case anyone has forgotten, the medium duty trucks Caterpillar builds in conjunction with Navistar use Cat engines exclusively.

A regular 2 door cab! Yeah!!
Just try to find one at the dealer, an impossible mission.

"How would you like your crow?"


Posted by: WXman | Nov 8, 2013 7:27:35 AM

Lou BC would like his crow via suppository. LMAO!

@iamoore
the current cat diesels are just navistar engines painted yellow. although navistar did buy the c15 tooling from cat when left market. The maxxforce 15 was the result, and it didn't make much of a splash because they couldn't make emissions it either. That is why navistar is using the isx15 in trucks. Until they make their engines compliant with tier iv.
I will say i hope ram goes with iveco over cummins. In my fertilizer spreader i use at work is a '13 4530 titan with the 8.7l iveco. It's leaps and bounds nicer than the '10 4520 we used to use with the 9l cummins. The efficant power name holds true. The one uses 5-6gallons an hour at 400hp. Vs the old one at 385 and 8-10 an hour.

@WXman - I don't buy based on badge but value for money. When JD Power, Vincentric and other sources all say that Ram rate the best in reliability and durability, I will buy one if it offers me what I want for the price I'm willing to pay.
None of that has happened yet.

But if it makes you fell better - many reports indicate that I wouldn't buy a Ford either but they still rate higher than Ram.

JD Power rated the GM HD siblings #1 in durability. The Avalanche rated just below them. The F150 rated just under the Avalanche.
Vincentric ratings were as follows:

Most durable for Commercial use:
HD - GMC siblings
1/2 - Ford
small - Tacoma

Personal use:
HD - Ram
1/2 = Ford
small - Tacoma

I currently own an F150 and all of the data shows that the model year I own had the best durability rating of the 1/2 tons available in 2010.

Funny how the Rambo's don't like the GutsGloryRam line being spoofed.

There isn't anything false in what I posted. Care to provide evidence backing up what you say?

@Lou BC, I will buy a Ford when they can build vehicles that don't burn to the ground after you park them for hours. Let me know when Ford can do that.

You can go ahead and order the Ford then. The reality is a greater perctange of 2013+ Ram trucks have burned and had burnt electrical problems than any F-series. No problems on the Fords.

DETROIT (Reuters) - Chrysler Group LLC said on Friday it is recalling 1.2 million Ram pickup trucks, mainly in the United States, to check for a chassis defect that could cause loss of steering.

The automaker, a unit of Italy's Fiat SpA, said steering tie rods may have been misaligned during assembly or service and could fracture on an estimated 453,500 of those trucks. The tie-rod assemblies will be replaced at no charge, beginning in January.

Three groups of trucks are being recalled. The largest recall covers an estimated 842,400 Ram 2500 and 3500 trucks from model years 2003-2008, of which an estimated 116,000 may have defective tie rods.

The two smaller groups include 294,000 Ram 2500 and 3500 pickups from model years 2008-2012 and Ram 1500 4x4 Mega Cabs from 2008, as well as 43,500 Ram 4500 and 5500 4x4 chassis cabs from 2008 to 2012.

Chrysler said it is aware of six accidents and two injuries on Ram 2500 and 3500 trucks from model years 2008-2012, and one additional accident with no injuries on the other models.

Replacement parts for the Ram 4500 and 5500 models may not be available until late 2014, Chrysler said. Dealers in the meantime will inspect those vehicles and realign the steering components if necessary, it said.

Most of the trucks being recalled - an estimated 968,000 - are in the United States. Another 157,000 are in Canada, 37,100 in Mexico and 18,000 outside North America.

2013 Ford Motor Corp. (NYSE: F) is recalling 370,000 vehicles, across more than 20 states, due to extreme corrosion concerns that could cause steering control loss. The recall affects vehicles in more than 20 states and Canada.

2013 Ford models hit with trio of recalls, 465k for fire risk.

Aug. 1, 2013 Ford Motor Co. agreed to pay $17.35 million to settle a regulator's complaint it took too long to recall Escape sport-utility vehicles that could have a defect causing unintended acceleration.

The Dearborn, Mich., U.S. auto maker last year recalled 423,000 Ford Escape sport-utility vehicles because they could have a flaw that caused the accelerator pedal to stay depressed after drivers took their foot off it. The recall came after the National Highway Traffic Safety Agency opened a preliminary investigation.

Ford on Fire, No steering, No air bag, Stuck accelerator.
Not a good combination.

@AJ | IVECO and Cummins did work on a joint Engine, that became the 5.9 Cummins and IVECO Tector. Now Marchionne wants CNH and IVECO to work on a much larger engines than the 13.2 Litre Cursor engine to taken on Volvo, Scania and MAN.

Looks like HemiV8 is back to his usual spam.

@HemiV8

This is an interesting quote from Dr. Patrick Moore. He is one of the founders of Greenpeace who left due to the development of blind extremism based on belief not facts.

“It does not matter what is true, it only matters what people believe is true.”

You believe that your brand is the best, truth be damned.

Interesting that the majority of those RAM truck recalls are from the Daimler years. You would have thought Benz would have been more concerned with quality than that.

It is not like the original B and C series were originally jointly designed by Cummins and Case Corporation for commercial truck applications and agricultural equipment.



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2011 Cars.com | Privacy Statement | Contact Us

Visit our partner: MovingTruck.com