The all-new 2015 Chevrolet Colorado will debut at next week's Los Angeles Auto Show, a little less than a year before it begins production in Wentzville, Mo. The completely re-engineered midsize pickup truck (in fact, the first new entrant in the segment in decades), we suspect, will be something of a downsized new Silverado, with more attention to weight savings, aerodynamics and targeted capability than any little pickup that has come before it.
Where big brother 2014 Silverado 1500 was promoted as stronger, smarter, and more capable than the pickup it replaced, Chevy says the new Colorado will deliver more capability, versatility and technology than any of the trucks that have come before it in this segment. That may sound like boasting, but consider that the compact/midsize pickup segment has been shrinking for more than 20 years now, with the last three years seeing the exit of several models.
Chevrolet just released this teaser photo to give buyers a visual idea of its "three-truck" strategy and why it's banking that it will work:Chevy will have a truck for every need. For a long time, many in the industry assumed the midsize buyer was someone who couldn't afford a full-size pickup. But a lot of things have changed since those assumptions were made, especially since new vehicle buyers now have fewer choices in the entry-level and downsized-option market.
Clearly something more fuel-efficient, less expensive and easier to park in a garage — not to mention that, generally speaking, a pickup truck always looks better than a crossover — could work for a lot of families and younger buyers. We'll get all our answers about what the truck looks like on Nov. 20 during the Chevrolet press conference at 9:30 a.m. Pacific Standard Time. In fact, you can watch the press conference live by visiting here.