October pickup truck sales finished strong even though there were plenty of voices on both sides of the argument about whether the partial government shutdown could impact consumer confidence. As it turned out, October sales numbers were even stronger than September. All of the big truck makers were up by double digits, with the Nissan Frontier crushing it's monthly sales numbers (up 71.8 percent) when compared to the same month last year.
Both the Chevrolet Silverado and GMC Sierra half-tons bounced back from a tough September as both truck plants producing the 2014 models are fully online. Likewise, Ram continues to have strong sales (leading all full-size pickup year-over-year sales percentages) as the new and popular Ram 1500 EcoDiesel and re-engineered Ram 2500s get ready to make their way to dealerships.
The auto industry looks like it will finish the year with just less than 16 million total sales, with pickup trucks inching close to the 2-million-unit mark. We fully expect to see all the truck makers get more aggressive and focused in the last two months of the year.