Getting people comfortable with diesel powertrains may be more difficult than some diesel fans might want you to know. Sure, heavy-duty pickup truck enthusiasts understand and know all about the benefits of a diesel powertrain, but according to a new Harris survey that might be difficult for the younger-than-30 crowd.
According to the Detroit News, Harris surveyed almost 3,000 people 18 and older to find out how knowledgable or experienced they were with a car or truck with a diesel engine. Nearly 75 percent had never been in or driven a vehicle with a diesel engine. That likely means they don't understand how different, more powerful and more efficient today’s diesels are compared to noisy, smelly diesels of the past, which seem stuck in the U.S. collective memory.
Ford offers several types of small turbodiesels outside the U.S. market (like the I-5 DuraTorq in the popular global Ranger platform) and has announced a 3.2-liter I-5 baby Power Stroke engine available for the coming fullsize Transit van, but according to our sources, there is no small diesel set for the F-150.
The Ram 1500 is the first new half-ton truck to offer a modern turbo-diesel (called the EcoDiesel, it’s a 3.0-liter V-6, pictured above), but you can bet all the other manufacturers will be watching the Ram’s sales numbers when it becomes available early in 2014.
Likewise, the next-generation Nissan Titan will have a 5.0-liter V-8 Cummins turbodiesel, and rumors persist that a diesel could be offered in one or both of the new midsize GM twins (Chevy Colorado and GMC Canyon), one of which, we're hearing, is set to debut sometime very soon. GM tells us the 2015 Chevrolet Colorado and GMC Canyon will go on sale in the fall of next year.
Ford Ranger 3.2L I-5 DuraTorq Diesel