We know what you're thinking: All we do is sleep in late, attend catered press conferences and throw together a few news items, and we're done. Well, that's mostly true except for the fact that we rarely get to sleep in, our food is usually out of a vending machine and our voice is usually hoarse by noon from talking to designers, engineers and marketing folks.
Don't get us wrong. We love that pickup trucks have made a huge comeback in the last few years, and everyone who makes pickups seems to be doing well. In fact, the biggest dirty little secret here is that the Detroit Three truck makers are depending on their full-size trucks to produce somewhere between two-thirds and three-quarters of their company's yearly profits. What that means for PickupTrucks.com is that we'll be busy for quite a while, and our readers will benefit.
If you want to imagine what it's like for us at the 2014 North American International Auto Show, all you have to do is roll your birthday, Christmas and New Year's Eve into two days. The auto industry seems to be doing well, there are plenty of new products being shown and some designers are being given the go-ahead to take a few risks. Here are just some of the interesting things that are happening.
GM unveiled the 2015 GMC Canyon the night before press days began at the auto show. The debut took place in an abandoned warehouse just outside downtown Detroit. Mary Barra, who takes over as GM's CEO Wednesday, took the stage first to talk about the new midsize pickup and how well a three-truck strategy will work for both Chevrolet and GMC. Product guru Mark Reuss went through the truck's details and then showed off every full-size pickup and SUV Chevy and GMC offer, along with a stage for a club band. Music, food and trucks — what more could you want?
The auto show kicked off with the announcement of the North American Car of the Year and North American Truck/Utility of the Year awards, this year both won by Chevrolet. The Corvette Stingray took top car honors, while the 2014 Chevy Silverado beat out the Jeep Compass and Acura MDX.
The biggest news of the show, of course, was the official reveal of the 2015 Ford F-150. By now you've read all the details about the new design, alloy choices, powertrains, trim levels and technology, but this wasn't an event for just media types. NASCAR driver and team owner Brad Keselowski was on hand to check out the new F-150s on the stage floor. He said his team was testing one of the new truck body styles at Daytona International Speedway in Florida, where Ryan Blaney will drive the new truck on Feb. 21.
GMC designers gave tours of the new Canyon to car dealers. The dealers have been calling for this new truck for a long time and many seemed quite pleased about GM's strategy to make the Canyon look more like a downsized Sierra and the Colorado more of a unique entity. This group of attendees was very interested in the bed changes and upgrades.
Ram Snap-On Box
Ram was showing off a possible Mopar option package for the heavy construction industry with a unique display in the back of its Case CE Ram from the 2013 Specialty Equipment Market Association show. The toolbox is attached to both sides of the truck bed on a sliding rail while a set of heavy-duty wheels allow the box to slide forward and back in the bed, depending on how and where it's needed. Additionally, because the roller wheels are so large, there is plenty of room under the toolbox for lumber and piping.
F-150 LED Light
Probably our favorite detail on the new F-150 is a small LED light integrated into the tailgate latch that is activated when the backup camera comes on. This makes hooking up or unhitching a trailer at night much easier. Ford also has included several spotlights in various option and trim packages.