Ever wonder why no one has ever made a pickup truck out of ice? Neither have we, but the people at Canadian Tire thought it might be interesting to have one built to promote the company's heavy-duty lineup of batteries. The first thing Canadian Tire did was enlist the help of ice sculpture experts Iceculture Inc. to create the beast for a new commercial, soon to air in several Canadian markets during popular sporting events (we're guessing hockey).
We're told the truck is made of more than 11,000 pounds of ice mounted and attached to a stripped chassis from a 2005 Chevy Silverado 2500 Heavy Duty. Special high-velocity fans and heat exchangers were necessary to make sure as much heat as possible was collected and taken away from the ice surrounding the engine. In fact, the cooling was so efficient (but how efficient does it need to be in subzero temperatures?) that the truck was able to finish a 4-kilometer road course used for filming the commercial.
You can watch a time-lapsed video of the entire truck melt away on the Canadian Tire website.