During a recent TV commercial highlighting the Ram 1500 EcoDiesel's win of the coveted 2014 Motor Trend Truck of the Year award, there were scenes depicting a new front grille with the Ram badge on, what looked like, a future Ram pickup truck.
According to Automotive News, a Ram spokesman denied that the image is the new face of Ram trucks, nor is it an early look at a new (smaller?) pickup from Ram trucks. Instead, the spokesman said the image was meant to communicate Ram's advanced design and engineering processes. Regardless, the shot is interesting and could give us an idea of what ideas the design and product teams at Ram are thinking. Clearly the shape has some Durango echoes, and a modified SUV platform could make for a relatively solid hybrid (a cross between the Durango and new pickup) truck foundation. No doubt Honda would agree.