Ford is launching a "You Test It" contest for five lucky U.S./Canadian residents who come up with the most original and creative ways to test the new aluminum-body 2015 Ford F-150. Those lucky five will get a week behind the wheel of the new pickup truck, testing it in real-world conditions. The contest starts today and all submissions must be received by May 31. Contestants must be 18 and older and have a valid driver's license; winners will be announced before Sept. 1.
Ford representatives say they know their motto, Built Ford Tough, is more than just a tagline, but Ford wants to see how real truck men and women want to see their trucks tested. Maybe someone will suggest running the new truck through a military-grade tank course or subject the half-ton to one-ton punishment, or maybe a grueling drive over the Baja 1000 obstacle course. Ford wants to know, and contestants must respond in 500 words or less.
To enter the contest, go to www.BuiltToughTest.com, (http://www.youtube.com/fordtrucks) and read through the instructions and terms and conditions. By entering the contest you agree to be part of the huge ad campaign that will help promote the strength and durability of this new pickup. Feel free to share ideas here in the comments section to help fellow readers punch up their submissions. We'll be keeping an eye on this contest to see all the tough tests this new truck will have to endure.
To read the press release, click here.