There was a time when good fuel economy would never show up on a potential pickup customer's wish list, but times have changed. Truck buyers are getting smarter with every new generation of pickup truck, and fuel efficiency is among their demands.
According to one Automotive News writer, the fact that Ford and Ram have a strong dependence on turbocharger technology could give them an advantage (albeit Ram's turbo is on a diesel while Ford has a pair of turbos on a gasser) over the traditional, non-turbo (however high-tech) GM EcoTec3 engines.
The EcoDiesel-versus-EcoBoost debate is not likely to quiet down for a while, but it does seem to open up a good opportunity for smaller players like Toyota and Nissan (and possibly Honda), which have many high-tech options to choose from in their deep quiver of engine technologies. Saving weight with advanced, high-strength materials is a logical step for the next Ford F-150, but we like reporter Richard Truett's suggestion that Ford could also do some weight savings with an all-new rear suspension to combat some of the Ram 1500's ride advantages. We'll know more soon.