Ram is looking to continue to capitalize on its connection to outdoor enthusiasts, specifically those who hunt and fish, with its newly stylized Mossy Oak Edition option package. Ram first partnered with camouflage designer Mossy Oak two years ago, and after taking a one-year hiatus an updated Mossy Oak Edition is back.
The new Mossy Oak option will be available only on the Ram 1500 4x4 crew cabs (Ram's most popular configuration) based on the Outdoorsman trim package.
The new exterior look includes the Break-Up Infinity camouflage design on the lower cladding of the pickup and will now offer the RamBox option in either the short- (5-foot 7-inch) or long-box (6-foot 4-inch) configurations. The interior has camouflage accents in the dash, center console and door panels as well. The Mossy Oak logo is also embroidered on the seatbacks and headrest.
"Ram Truck is focused on the needs and wants of truck buyers," said Reid Bigland, president and CEO of Ram, in a statement. "Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors."
Ram tells us its half-ton buyers love the outdoors, stating 30 percent of them hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.
Mossy Oak Edition pickups should arrive to dealerships in the next few months and will have a starting price of $41,180, including destination.
To read the full press release, click here.