Mossy Oak Special Edition Returns to Ram 1500

Mossy Oak1 II

Ram is looking to continue to capitalize on its connection to outdoor enthusiasts, specifically those who hunt and fish, with its newly stylized Mossy Oak Edition option package. Ram first partnered with camouflage designer Mossy Oak two years ago, and after taking a one-year hiatus an updated Mossy Oak Edition is back.

The new Mossy Oak option will be available only on the Ram 1500 4x4 crew cabs (Ram's most popular configuration) based on the Outdoorsman trim package.

The new exterior look includes the Break-Up Infinity camouflage design on the lower cladding of the pickup and will now offer the RamBox option in either the short- (5-foot 7-inch) or long-box (6-foot 4-inch) configurations. The interior has camouflage accents in the dash, center console and door panels as well. The Mossy Oak logo is also embroidered on the seatbacks and headrest.

"Ram Truck is focused on the needs and wants of truck buyers," said Reid Bigland, president and CEO of Ram, in a statement. "Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors."

Ram tells us its half-ton buyers love the outdoors, stating 30 percent of them hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

Mossy Oak Edition pickups should arrive to dealerships in the next few months and will have a starting price of $41,180, including destination.

To read the full press release, click here.

Mossy Oak2 II

Mossy Oak3 II

 

Comments

I like it, looks good but...

Having camo these days the city slickers will dial 911 on you because assuming things these days by folks and the police state will detain you for questioning, etc...

Camo, weapons, no shave for a few days, you might be arrested or worse deadly forced killed!

Good job Ram, it looks good!

It's a good idea, I know plenty of bow hunters that would love this kind of thing.

@expedition

Let me guess, you live in California?

The rednecks will buy this. However, not all hunters are rednecks. The hunters that aren't rednecks are the ones buying the Lariats and such. Meanwhile, the rednecks, generally, don't spend $45K on a truck. They will be in old Toyota's or beat up Chevy's that they will often paint camo themselves. If Ram wants to sell a camo truck, great. But they should offer it in lower trims and in less expensive cab configurations if they expect a redneck to afford it.

If Ram wants to use a outdoor brand to appeal to hunters with money, they need to use somebody like Orvis or Filson, like Ford did with King Ranch. Then Ram could sell a $60k hunting truck like Ford does.

UncleBud Not all rednecks are poor trust me, and there are more people then just rednecks that like camouflage.

Thanks, but no thanks. Maybe if I was a redneck or the truck was sticktly for hunting only, but I don't think I would want to take my wife out to dinner in this.

I agree with oxi. These stickers are a good way to increase a traffic stop by the cops. Some liberal officer may find "hunting and guns" offensive and want to stop you because of the stickers.

Or some unprofessional cop will pull you over, make up some reason that you are driving erractically then ask to search your vehicle and then detain you for a half hour if you don't consent to a search. Then he will start some BS with you if you don't have anything to hide, you should let him search. At the end, he doesn't search if you stand up for yourself, but you end up with a bogus ticket.

These stickers will set yourself up. You want to blend in. On the other hand, oxi's truck with the massive bumpers and off-road stuff and bumper stickers and vanity license plate, will make him stick out and he can easily catch the eye of an unprofessional cop or easily wrongly identified in a crime.

I kind of like that two tone brown interior. My Silverado is black on black, which is very common and ok. My wife's SUV is black on white and I really like it. I think my next vehicle will be brown on tan. Something like that Ram up there or new High Country from Chevy.
This is a very cheap option for Ram to offer. Couple stickers here and there and voila! Here is a new trim.

I'll pass on the camo stickers. I'm not part of that target market!

It looks like something that should be on Duck Dynasty. UGLY!!!

Everybody hates a redneck until they need their car fixed...

@Shop Cat
I work with 'mechanics'.

The best ones tend to be open minded and geeks who don't mind getting dirty.

I don't mind it, not everyone uses camo as a fashion statement. The liberals can stick to their Priuses thanks. The last thing I would do is ask a liberal for his or her opinion when buying a car.

I've seen some newer trucks with a complete camo decal package down the entire side of the truck. I think this little strip looks tacky but the few trucks I've seen completely covered look cool. The side benefit to having it completely down the side is that if you do a lot off off-roading the decals protect the paint from roch chips and brush scratches.

A local reforestation company leases HD trucks for the 6 month season and they get clear vinyl applied down the entire sides of their trucks to protect them. It saves money on refurbishing the truck at the end of the lease.

@Alex
For a self professed 'psych' you tend to be narrow.

If people need to 'cam' up to feel apart of something then they have issues.

I'm centre right in my political beliefs and geeky. But I would never buy anything to display my beliefs on purpose. To me that is a similar trait to someone who trolls on a site.

I buy what I need, not buy so other can view a facade. If it makes you feel empowered to drive around in a camo vehicle so be it. The irony of most of this redneck stuff and camo influence which is militaristic is it can be seen as dangerous.

Look at other past cultures that supported militaristic/nationalistic trends. Most of these 'cultures' ended by not so favourable outcomes.

Maybe you need to see a 'pych'.

I was at JFK airport the other day and said hello to a black man and he said hello 'whitie'. Why? I was wearing a flannel shirt, 501s, Philly Eagles cap and leather shoes.

It's amazing how visual impressions can affect a society.

That would have never occurred here in Australia.

What this vehicle does highlight is the lack of competition in the pickup market in the US.

If the US pickup manufacturers can come up with so many variants of pickups and make the huge profits they do on pickups maybe its time to 'open' the doors to some real competition.

That is a nice truck, but wouldn't it better if the entire truck had the Mossy Oak package and not just the lower portion?

Also, if Ram wants to build an "Outdoorsman" truck, here's what they should do: higher ground clearance, better off-road tires, HD front/rear suspension systems, just to name a few.

Hapy truckin'

When are they coming out with the stars & bars edition?

It seems like so many Ram drivers go to such great lengths to accessorize with rebel flags, some even mounting an actual rebel flag in the bed, that it should be a no brainer for Fiat to come out with a Stars & Bars edition. It would be a big seller.

@The Real Lou
The unfortunate aspect of off roading is the degradation of the finish of the vehicle.

I know some guys who polish out the blemishes of off roading. But everytime you polish (as opposed to waxing) you remove the protective barrier (paint).

I find that my running boards are offering the most protection down low. The can get in the way and get hung up on logs, rocks and even the road in rutted situations.

Higher speed driving on dirt roads the running boards are a godsend. They take the battering and not the side of the vehicle. Also, extensions on your wheel arches provide much protection.

But, the side boards that came with my pickup bend up the entire length and not distort. All you have to do is stand on them and they are straight again.

Scrub and bushes are the ones that leave those fantastic lines down the length of your truck. Something you have to live with. Wax covers 99% of the blemishes.

A clean and well waxed vehicle reduce the incidence of scratching from scrub and bushes. The foliage and branches 'slip' over the surface easier through reduced friction.

Many guys buy new 4x4s and don't take them off road, because they will get a scratch. That is sad. But it does provide a ready supply of cheap 4x4s down the track.

@Big Al - not sure I understand your "lack of competition in the US truck market comment". Please explain. If you ask me it is one of the most competitive. I have been wrong before, but...I must say some of the comments you make do puzzle me when you come from Australia and this is a North American site....I guess we all have opinions.

It looks nice, but it's too big, too expensive and too exclusive--not all hunters, fishers, campers, etc. have a large family that they carry into the woods. I simply do not need a full second-row of seats! Nor do I want them!

I won't be buying one--ever. Not even in 10 years when they're all used up.

@Big Al, your assumptions are interesting. I suppose along with your assumption that those in mental health are supposed to be politically-neutral (which couldn't be further from the truth, except in a patient/client relationship), you might also suppose that people in this field are supposed to assuage other's discomfort and dissatisfaction with their honest opinions? You also assume that camo is only for a facade. You have never been hunting have you? Sure sportsmen tend to like wearing camo when they're not hunting too, but it's the same as someone who really likes football wearing a jersey on the field then wearing a Romo jersey off the field. Clearly you know nothing about psychology, by implying that people who who wear camo have "issues?" Please share the psychological research that supports your hypothesis! Also your understanding of marketing is interesting. Your understanding is that if they go to the trouble of releasing a new model means that there is insufficient competition? Seriously? If they had a monopoly on the market, they would not be investing in another variation! Can I ask you an honest question? Why do you insist on picking fights with everyone on here? I have always been respectful to you, and you go and blabber on about how I need to see a "psych." Time to brush up on your social skills buddy.

@Yessir
Nth American site???? I have seemed to have had access to this site globally. Odd that. Believe it or not pickups are a global vehicle.

Well, as for more competition. The amount of pickup variants you have combined with the huge profits indicates that there is room for more competition.

The Big 2 and the other foreign pickup manufacturers would be investing more money into technology, price reduction, etc.

More competition would provide the consumer with more brands and models, not variations of the same vehicle. The consumer is the winner.

Personally, this marketing look will sell trucks. The camo is not over done and I do like the brown interior. I get tired of black all the time or charcoal grey all the time.

@Alex
I have to wear a camo 'suit' everyday. That is part of my job.

There is a distinct difference between fashion and/or statement making and conformance for form, fit and function.

A disrupted pattern or any stealth design has a purpose.

Driving a pickup that has a gloss and chrome finish and makes a racket wouldn't aid in hunting any more than a bright yellow pickup.

Up here most guys use white as the favourite colour when hunting. It doesn't show scratches as much and has the best resale value.

This vehicle is purely a fashion statement.

That is not to say this vehicle will not sell. It will appeal to a particular demographic.

I do know many who wear cams. Most wear them for fashion. Fashion and trends is a great indicator of sub-cultures within a society.

That isn't most who want to portray themselves as 'Redneck's' are actually Rednecks. Most aren't.

You would think the military is full of Rednecks, but it isn't.

People who have nationalistic tendencies would be a liability in any defence force.

@Big Dumb Al from Auzzieland, Welcome to America you jack or mate or what ever you auzzie call eachother. I suppose we should expect competition from who Australia, lol a country who couldn't put out a wild fire.

Yes this site is based in the United States of America.

Stop with your views or opinions on our trucks, who cares what a Australian thinks. You probably don't even drive a truck, Mate. Also no Black Man would call you Whittie, thats shows how much you think you know.

Long Live General Motors and Ford and with-out the Dodge Brothers we wouldn't have either so Long Live Ram!!!

@AllAmerican
Well, it did happen. I was called 'Whitie'. I was totally amazed.

Yes, this site is based in the US and you should be proud of that.

It's great that the US has a site that others around the world can use. Isn't freedom great ;) You do believe in freedom??

You don't have to agree with me. Rather than name calling and international put downs why don't you counter my argument if you think my comment is incorrect.

Do you have that capability or can you only offer ambiguous and immature dialogue?

@Big Al: You don't like Ram, we get it.

Maybe you should go pitch your "diesel is best for everone" and "our Aussie midsize trucks can honestly do what they are rated to do" campagn, and go elsewhere?

But whatever. Got some degree online and ya think you know something about trucks?

anyway...good story
Posted by: TRX 4 Tom | Nov 30, 2013 11:25:02 PM

Amen. Ban BAFO from the site. He is a spammer littering up every post with a rude pro-global/communist agenda.

@All American
From a corporate perspective Ram made the correct decision in offering this vehicle.

The US market as it is currently regulated offers Fiat the opportunity to capitalise on this particular demographic that will purchase this vehicle.

But, I don't agree with some of the comments made regarding Rednecks as I pointed out.

I would say 95% of pickups aren't owned by Rednecks. This is evident by the trend for pickups to be a SUV first.

This indicates that the primary consumer targeted is the average family person for pickup sales.

It's a nice looking truck. If you don't like it , no ones going to make you buy it. It's nice to see a different style Truck . Nice work Ram .
I would love to see a power wagon in the mossy oat camo .
Proud to be a British Red neck, who drives a 2012 chevy 3500

@DeverMike/Paul/Tom Lemon/Greg Baird/TRX4Tom/Dave/Hemi V8/Tom Terrific/sandman 4x4/lautenslager/zveria/Bob/US Truck Driver/Glenn/Jason/Hemi Rampage/smartest truck guy/Maxx/SuperDuty37/Ken/Ron/johnny doe/jim/ALL1/Frank/Idahoe Joe/The Guy/AD/Casey/papa jim/Young Guy/BeeBe/Steve/Chris/The truck guy/Alex/Mr Chow/Yessir/All Americans or whoever you want to call yourself.

Quit the crap, really.

It's getting long in the tooth.

You want to debate, but it has to be on your terms.

Learn to debate with good information, then we might be able to have a decent debate.

Opinions are good, but if they are only your view to support the UAW, then how good are they. Look at what you guys have done to Detroit.

Terror tactics (union tactics) don't work on me.

If PUTC wants the UAW or whatever to control this site I suppose it's their decision.

It's not kids like I've been told by PUTC.

They don't seem to care. So this will go on.

I'd like to see a starbrite model with pink lower trim and fenders and maybe some little decals.

@Big Al, who cares? If people want to drive a Ram Mossy Oak Edition for a fashion statement, why the hell should that bother anyone else? Just like if liberals want to drive a Prius purely as a fashion statement (especially when they pick the color green), that doesn't really affect me. People are allowed to drive whatever the hell they want. The fashion statement argument can be made for anything. All we really need is some basic clothes with no real design, shelter, food, and water. Everything else is a want. It just turns out that when someone else's wants do not conform to your own, you criticize them.

@Alex
Did I say they can't buy or drive one?

I would never state that.

My comment on Rednecks pertain to a true Redneck. Not wannabe Rednecks and their are plenty of them around.

Just like wanabe cowboys. How many are there?

What people vocalise and state is generally different to what they truly believe, again we come back to the facade.

@Big Al - I do not like to fight on this site, because it annoys me a lot when I see other people bickering but you have taken things a step too far. I do not know how you can argue that North America has no competition in their truck market. That is the furthest thing from the truth. Anyone with a small understanding of economics and marketing realizes that if the truck market had a lack of competition there would be less models available, not the development of new ones. It is very simple I am shocked you would say that. If the market was a monopoly they would not have to develop new products, and they wouldn't because the development costs a lot to them.

And yes, this site is North American. I am glad you can read it, but perhaps someone who has not a lot of an idea about the local truck market and no experience in it should keep their comments to themselves.

You mentioned "nationalistic" views of rednecks...I am wondering what exactly you call yourself other than nationalistic. You are constantly pointing up how much better everything in Australia is. Why can't you find a way to just get along with us? I respect your views, everyone is allowed an opinion, but you are constantly going overboard with dramatic statements about our truck market. Back off, be courteous.

I agree ban Big Al from Oz if he don't knock off he pushing agree with my way only attitude. He should take notes from Rayn Robert, he tells us bout trucks over sea and no one bugs him cause he not a pushy dink like Big Al from Oz.

If Ram can sell this truck then more power to them. I doubt many of these trucks will be used off road because those who buy them will not want to mess up the camo. If they can get Duck Dynasty to endorse these trucks then that is an added bonus. Maybe they could offer an autographed duck with each truck from the Duck Dynasty and sell these for 60k.

I like the look of the Mossy Oak, but I wouldn't buy it because the other trims Ram offers still look better and they wouldn't draw ridiculous amounts of attention to yourself while driving in the city.

@Yessir,
I didn't state there isn't no competition in the US pickup market.

I stated there is room for more competition due to the number of variations of pickups on offer along with the profits from pickups.

You stated you don't like the infighting, well then don't provide the fodder and state the truth on what was stated ie, don't expand the argument by the through the fabrication erroneous comments.

I don't have to like a particular style or variation of a pickup. As I've stated in the past I do like the diesel Ram.

@Alex
For a self professed 'psych' you tend to be narrow.

If people need to 'cam' up to feel apart of something then they have issues.

I'm centre right in my political beliefs and geeky. But I would never buy anything to display my beliefs on purpose. To me that is a similar trait to someone who trolls on a site.

I buy what I need, not buy so other can view a facade. If it makes you feel empowered to drive around in a camo vehicle so be it. The irony of most of this redneck stuff and camo influence which is militaristic is it can be seen as dangerous.

Look at other past cultures that supported militaristic/nationalistic trends. Most of these 'cultures' ended by not so favourable outcomes.

Maybe you need to see a 'pych'.

I was at JFK airport the other day and said hello to a black man and he said hello 'whitie'. Why? I was wearing a flannel shirt, 501s, Philly Eagles cap and leather shoes.

It's amazing how visual impressions can affect a society.

That would have never occurred here in Australia.

What this vehicle does highlight is the lack of competition in the pickup market in the US.

If the US pickup manufacturers can come up with so many variants of pickups and make the huge profits they do on pickups maybe its time to 'open' the doors to some real competition.

I'm not a big fan of Camo, but I do think its rediculous to think that it would be a threat of some kind. If you like it fine buy it, I'm not going to feel threatened by it.

I consider myself a semi-rural-urban-suburban-canuck-self-taught-redneck and I must say..... the exterior is hideous!

It looks like they tacked on some cheap stickers and called it a "trim". I don't mind the interior, though...

@Big Al - I accept I misquoted you and it could have been taken wrongly, I apologize. But please take back your own comments on me being a)part of the UAW and b) being anything to do with any other person on this site. I am Yessir and that is it.

@ Big Al from Oz,

Running boards are useless!

You need to invest in rock sliders, something that can take a hit and protect those door jams and not running boards!

My truck has no style to it because it is all function, who cares about style!

The interior looks awesome but the sticker on the exterior looks cheap and tacky

"will dial 911 on you because assuming things these days by folks and the police state will detain you for questioning, etc...

Camo, weapons, no shave for a few days, you might be arrested or worse deadly forced killed!" - expedition

This is true.

"I agree with oxi. These stickers are a good way to increase a traffic stop by the cops. Some liberal officer may find "hunting and guns" offensive and want to stop you because of the stickers." - d

True. Google "stickers cops stop" and watch what comes up.

Police can use your stickers and the RamBox as probable cause for pat down.

After he stops you he will ask if you have any firearms and it will escalate from now. Add camo hunting stickers and a Rambox which Ram advertised for holding guns, and you'll be detained and or killed.

This is a violation of our first and second admentment rights. Wake up people!

@Big Al: You don't like Ram, we get it. Maybe you should go pitch your "diesel is best for everone" and "our Aussie midsize trucks can honestly do what they are rated to do" campagn, and go elsewhere?
Posted by: TRX 4 Tom

Amen. Ban BAFO from the site. He is a spammer littering up every post with a rude pro-global/communist agenda.
Posted by: Paul

Why do you insist on picking fights with everyone on here? I have always been respectful to you, and you go and blabber on about how I need to see a "psych." Time to brush up on your social skills buddy.
Posted by: Alex

I agree ban Big Al from Oz if he don't knock off pushing agree with my way only attitude. He should take notes from Rayn Robert, he tells us bout trucks over sea and no one bugs him cause he not a pushy dink like Big Al from Oz.
Posted by: johnny doe

Report BAFO here:
http://www.pickuptrucks.com/trucks/contactus.html

Also no Black Man would call you Whittie, thats shows how much you think you know.
Posted by: AllAmerican

I must say some of the comments you make do puzzle me when you come from Australia and this is a North American site....
Posted by: Yessir

Report BAFO here:
http://www.pickuptrucks.com/trucks/contactus.html

@Jim,

Correct you are!

In a vehicle: Unless the police state has probable cause but they have to state that, make them get a warrant otherwise! We have rules for a reason, the police state cannot just do as they please!

If walking down the street: Never ever give them your ID if they ask for it. First ask them if they are detaining you and for what reason. If the police state says no, just walk on about your business. They legally cannot detain folks in that manner!

What gets me mad are the weak minds of society today that see an individual walking down the street with their open carry weapon, legal in my state and dial 911 because they claim they do not know their intentions or they look suspicious to them!

That is harassment if you ask me! The law does not work like that, meaning claiming to not know intentions is ILLEGAL because than I should dial 911 on every vehicle that gets near me on the road because how am I supposed to know their intentions right?

Now the police state excuses themselves by saying they got a call from a citizen but I expect more out of our servants than to just draw weapons and detain and innocent person with open carry!

I would sue the police, it has happened and the police have lost.

Everybody likes their truck to be different to look different than other pickups. We are the same as women that don't want to show up at a party wearing the same dress another woman is wearing.
Doesn't it drive you guys crazy when someone you know who you don't like is driving a pickup looking exactly like yours?
That's why we change wheels and tires, I tried and tried to order a Westin HDX Grill Guard for the front of my truck so it would look different but its impossible to get one cause they are outta stock or on backorder forever!
Everybody driving the new F-150's only notice the "Eco-Boost" badge on the lower front door, that's a badge of honor for most F-150 Owners!

@expedition
I'm have found my running boards to be of more benefit than guys with sliders.

Sliders are good if you are climbing rock ledges. But if you want to do that stuff you are better off coming up with a better solution, like a decent lift.

Other than a couple of highways all the roads where I live are dirt and rock tracks, not even gravel. Some are good enough to sit on 100kph or higher. The running boards or side steps provide more protection than sliders from rocks thrown up the side of the truck.

The running boards do get in the way, but their benefit outweighs the loss of off road performance. I have bent them up, but the way they are designed they lift up along the complete length of the running board and I just stand on them to bring them back down.

One day I will probably bend the bottom of my truck, but even then I'm hoping the running board will provide a little protection.

I suppose the best solution is not to have those aids at all. But then to achieve that you will have to compromise on road performance to achieve off road performance.

In the end it's about how far I really need to alter my truck to achieve the best possible outcome.



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