As part of a continuing series of theme-built project vehicles, Nissan just announced at the 2014 Shooting, Hunting, and Outdoor Trade Show in Las Vegas that it will be looking to the outdoor-loving media to help build the ultimate outdoor adventure vehicle based on the current-generation Titan.
"Nissan is invested in designing the most innovative trucks ever. Projects like this allow us to gather input directly from industry leading media members and those companies that embrace an outdoor lifestyle in their work and play, helping us deliver trucks that buyers want to own," said Fred Diaz, senior vice president, Nissan sales and marketing, parts and service in the U.S., in a statement.
More than 2,500 journalists have been asked to submit adventure suggestions for Project Titan via Twitter or video submissions; there are no restrictions on the type or scale of adventure to be conquered. Nissan will provide updates about project through Facebook and Twitter, with the final phase pairing a military veteran and outdoor journalist in the truck and sending them on their ultimate journey.
As Nissan continues the development of its next-generation full-size Titan pickup, the automaker is gathering insight from the people who know truck well. Project Titan builds on previous efforts to talk to the people who best understand what truck buyers really want.
Nissan announced early last year that the next-generation Titan will be offered with a new, optional Cummins 5.0-liter V-8 turbo-diesel. Whether that signals Nissan's desire to make stronger, heavier-duty pickups or simply offer a special towing package for its half-ton pickup remains to be seen.