Under the heading, you can't buy this type of publicity, "Tonight Show" talk-show host Jimmy Fallon made mention that he's in the market for a pickup truck now that he has a young daughter. Without missing a beat, the Ram truck marketing team had a fully loaded Ram 1500 Laramie Limited with the Hemi and Rambox sitting outside his New York studio the next day for a test drive, and Fallon sent Roots band member Tariq Trotter (a Mini Cooper owner) to get behind the wheel.
Apparently the drive went well, but no decisions have been made. Whether a clever marketing scheme by Fallon's team to get the big truckmakers involved in his new show or another example of a nimble Ram truck team looking to get some free exposure, this event was quite popular on Twitter and Facebook.
We're guessing you can expect to see more of this type of banter on the talk show if the reaction continues to be popular. Which pickup truck will Fallon choose? We'll have to wait and see. All we can say is that given some of the "interesting" comments made by Fallon and Trotter about pickup names, choices and where they're made, we hope this opportunity to take a closer look at the half-ton choices in the marketplace will help Fallon and his viewers become better informed about them.
To find and view the March 6 episode of The Tonight Show, click here.