In an interesting twist, Ram Truck is spreading the popularity of its premium trim package, the Laramie Longhorn, far beyond light- and heavy-duty pickup trucks.
Case in point (literally): Many are familiar with Case Construction Equipment and know that Fiat essentially owns it. In fact, we've been seeing Case construction and farm equipment showing up at Ram Truck events for several years, from proving-ground tow tests to country music festival ride and drives. From the feedback we've heard, the match seems to be a good one, and it looks like it's about to get even better.
Now, Ram Truck is showing off a pair of work trucks in the form of a new Ram HD 3500 Laramie Longhorn crew cab HO Cummins with a 30-foot gooseneck flatbed trailer (weighing about 7,000 pounds) towing a Case 580 Laramie Longhorn backhoe (about 20,000 pounds), all totaling close to 36,000 pounds. Not only do all the colors match, but the luxury interiors are similar as well.
We're not sure if the construction industry is ready for a premium trim package like this, but it sure looks good on the trailer.
To read the full press release, click here.