Although not typically the most important factor when considering a new pickup truck purchase, how well your truck will hold its value should be an important consideration, especially if you plan on selling your truck at some point in the future.
According to the March 2014 edition of the National Automobile Dealers Association industry trends report, the Toyota Tacoma and Toyota Tundra are the best pickups in their respective segments (midsize and half-ton, respectively) at retaining their value over a three- to five-year cycle. The NADA report calculates each vehicle's retained value over time as the truck ages, estimating how much of the truck's purchased price is still available if sold as a used vehicle. Not surprisingly, the pickup truck segment is in high demand, averaging a higher retained value percentage than just about any other segment.
The Tacoma had the highest retained value score with an 80.7 percent retention rate (second place was the Honda Ridgeline with 65.1 percent), while the Tundra scored 71.6 percent (with the Chevrolet Avalanche rating 65.3 percent).
The NADA calculated its data from the most popular trim levels of at least 3-year-old pickups by factoring in a three-month average (Jan., Feb., and March, 2014) trade-in value as compared to the truck's typically equipped MSRP, not including incentives or rebates.
To download the March issue of the NADA Retention Review for light trucks and SUVs, click here.