Although some parts of the country continue to experience unrelenting winter weather, even though we are technically into spring, sales numbers for March are clearly reflecting a type of thaw. The big winners out of the gate seem to be the new Toyota Tundra and Ram pickup trucks, with the latter outselling the Chevrolet Silverado for the first time that we can remember: For March 2014 Ram sold 42,532 pickups compared to the Silverado's 42,247.
We should note that GM has been rolling out its heavy-duty truck lineup the last few months, and select models of the half-ton Chevy Silverado and GMC Sierra are not selling as well as GM had hoped. Still, when compared to last month, Chevy Silverado sales have made a huge turnaround, improving by 23 percent. However, the issues surrounding GM's ignition recall debacle probably aren't helping the company's sales overall.
That said, Ford continues to make steady progress, moving beyond the 70,000-unit mark for the first time this year. As dealerships thaw out and people start spending more time on dealer lots, we can expect more good news as full-size pickup sales continue their steady climb. And don't forget, we'll have two new midsize pickups debuting later this fall. Where the Chevy Colorado and GMC Canyon will take sales from will be interesting to watch.