As part of Ram's partnership with the Academy of Country Music Awards in Las Vegas this year, dozens of select dealers were invited to a special House of Blues concert featuring country music star Easton Corbin (who also participated in the ‘Road_to_the_Ram®_Jam’) to celebrate their strong sales. Sales have been building for Ram Truck with 48 consecutive month-over-month sales increases. And if you talk with Bob Hegbloom, director of the Ram Truck brand, that success sits clearly on the shoulders of the newly formed Ram Commercial brand.
"When you think about what we've accomplished since creating the Ram Truck brand just five short years ago and the constant introduction of new trucks, new features and new technology, you can see why our dealers are so excited," said Hegbloom over the noise of the House of Blues crowd. "A lot of this is about what a huge difference Ram Commercial has made … we launched the brand-within-a-brand at the end of 2012, and that's really given our fleet and commercial buyers a whole new set of options."
With the addition of the ProMaster full-size van and the ProMaster City small work van coming later this year, Hegbloom said Ram Commercial is one of the biggest reasons Ram is enjoying such retail sales success.
Vehicles like the Ram 4500 and 5500, the ProMaster and even the Ram Cargo van have allowed potential buyers to choose from a wider selection of more efficient, problem-solving vehicles for their businesses. Giving those customers a chance to do all their fleet updating in a single showroom, Hegbloom said, is one of the big reasons why Ram is experiencing solid growth.
"We know we have to keep this momentum going, the same way we knew we had to get the ball rolling two years ago. We think there's still plenty of opportunity on the commercial side, and we know we have to keep bringing products to the fight," he said.
With recent successes like the Ram 1500 EcoDiesel (lasting, in some cases we're told, less than a week on the dealer lots) and strong 2013 sales for the Ram 2500/3500 heavy duties, things are definitely headed in the right direction. We'll likely know more about Ram's future game plan later this summer.
Cars.com photo by Mark Williams