Ram Farms Its Country Music, Agriculture Connections

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At the Academy of Country Music's second annual Party for a Cause Festival in Las Vegas this past weekend, Ram sponsored a huge outdoor lifestyle show to celebrate all things related to country music. The event was a warm-up for the "ACM Awards" show (which aired April 6), with the big draws being multiple live music acts, the ACM Expo, real bullriding and mountains of barbecue.

We caught up with Marissa Hunter, global advertising director for Chrysler and head of the Ram Truck brand; she gave us a tour of the 25,000-square-foot Ram 1500 ride and drive area where anyone who could sign their name and answer a few questions could get a test drive over some short-track obstacles.

"We should be getting somewhere around 30,000 people attending this event over the four days we're here, and close to 2,500 people getting into one of our new Ram 1500s," Hunter said. "We find out what they think about our Rams before they get in the seats, then we ask them what they think after they get out … and if anyone wants more information, they can get info about dealers too."

She went on to explain that Ram's partnership with the "ACM Awards" dovetails nicely with Ram's plan to make connections with truck buyers who appreciate the benefits that a bed, payload and towing capacity can provide. "It must be working, because we just had one of our best months in almost a decade," she said, referring to the fact that Ram outsold the Chevrolet Silverado by some 285 units in March.

 

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"We're a fighter brand, so we're going to keep pushing to our strengths with more exposure and more partnerships that make sense to our buyers," Hunter continued. Ram certainly got a lot of exposure last year in the Super Bowl when the "Year of the Farmer" ad debuted to both critical and industry buzz success.

"Our latest promotion is called 'The Next Crop Project,' where more than 100 of our dealerships will partner with the national organization of the Future Farmers of America — and for every Ram test drive that happens on April 26, we'll be donating $20 to the local [FFA] clubs," Hunter said. The program is designed to raise awareness for the almost 90-year-old youth organization while at the same time supporting the farming industry, she said.

Whether this type of program will help Ram continue to beat Chevy Silverado sales in the months to come remains to be seen, but here's the 30-second commercial (below) Ram debuted during the "ACM Awards" to announce the program.

To download the full press release, click here.

Images by Mark Williams, Cars.com

 

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Comments

Sure would be nice if they could farm ecodiesels to the dealerships.

@Ram

Instead of spending money on stuff like this, why don't you spend it on better axles for your 1500s so it can have a payload capacity to match what the powertrain can do. You try so hard to market that your 1500 is ready for work well then prove it by doing something to increase your payload. I know you don't want to beef up the 1500 so much that it takes away from 2500 sales, but it needs to be done if you want the 1500 to be taken seriously by fleet owners and stay ahead of GM. Make an HD payload package of the 1500 that has at least 1800 payload in a crew cab 4x4 like other brands do for in their "half tons" for those that use their truck for other things than getting groceries. Do this and more will consider your product including myself, trust me.

@ the Ram fanboys

What I just stated is true whether like it or not. It is the elephant in the room that you guys just choose to ignore because of your pride for your favorite brand. As a person that deals with a lot of fleets, it can tell you that things like payload do come into play when making buying decisions. If Ram just made an HD payload package in all configurations like I stated above, then there would be no doubt it would remain ahead of GM. You guys can keep making excuse after excuses, but there are a lot of people that use their trucks for work that scratch the 1500 off their list simply due to the payload. If you guys demand more payload from Ram then they will give you more, but if you keep making excuses for them then that is all you will get.

So go ahead, flame me and let the excuses begin........

@ ALL1

You must be a Chevy owner the way you are whining.

More red meat for the click-counter. The emphasis on all things cowboys and country could be misplaced considering how many half ton trucks I see in suburbia.

Your right ALL1. I drive a Ram and wish it had higher payload to go with the 10,050 lb. tow capacity. People will ignore the Ram for the lack of payload like I ignore Ford for their lack of powertrain warranty.

@ALL1
If Ram are improving sales with a low payload capacity, it shows what the consumer wants. What you want doesn't seem to be everyone. Because someone wants something different than you doesn't make them inferior.

But, to justify your preference over someone else must you try and put them down? The Ram guys are the same.

I'm not a fan of any brand, but to make a statement that for the 'Ram to be taken seriously' does show your fan boi'ism for Ford products. Ram have increased sales significantly of late.

Like I've been saying most pickups are used as a car alternative, not many cars carry much weight or for that matter even tow.

This comment isn't directed just at you, but some of you 'pickup fan boi's' perception of a pickup might not be how the majority view a pickup.

What is good is Ram is out there trying to sell.

I've always stated competition is good, but the US could have an even wider range of pickups, but you guys are held back with options across many brands.

@Ram 4x4

Nope. I guess you choose to ignore to the elephant in the room by deflecting the issue. Either that or you don't need more payload to haul the groceries or tricycle motors that you use you truck for. In that case, what I said is not for your types since you don't need that much payload. My statement was for those that do need to use that need a payload to match that 10,000lbs tow rating in a crew cab 4x4 configuration and NOT just a regular cab.


@ Fred

Yep, you are right. I also think Ford needs to up it's powertrain warranty to match the others.

@ALL1
If Ram are improving sales with a low payload capacity, it shows what the consumer wants. What you want doesn't seem to be everyone. Because someone wants something different than you doesn't make them inferior.

But, to justify your preference over someone else must you try and put them down? The Ram guys are the same.

I'm not a fan of any brand, but to make a statement that for the 'Ram to be taken seriously' does show your fan boi'ism for Ford products. Ram have increased sales significantly of late.

Like I've been saying most pickups are used as a car alternative, not many cars carry much weight or for that matter even tow.

This comment isn't directed just at you, but some of you 'pickup fan boi's' perception of a pickup might not be how the majority view a pickup.

What is good is Ram is out there trying to sell.

I've always stated competition is good, but the US could have an even wider range of pickups, but you guys are held back with options across many brands.

@ALL1
If Ram are improving sales with a low payload capacity, it shows what the consumer wants. What you want doesn't seem to be everyone. Because someone wants something different than you doesn't make them inferior.

But, to justify your preference over someone else must you try and put them down? The Ram guys are the same.

I'm not a fan of any brand, but to make a statement that for the 'Ram to be taken seriously' does show your fan boi'ism for Ford products. Ram have increased sales significantly of late.

Like I've been saying most pickups are used as a car alternative, not many cars carry much weight or for that matter even tow.

This comment isn't directed just at you, but some of you 'pickup fan boi's' perception of a pickup might not be how the majority view a pickup.

What is good is Ram is out there trying to sell.

I've always stated competition is good, but the US could have an even wider range of pickups, but you guys are held back with options across many brands.

@papa jim
I know of people who like classical music, rock, techno, ska.

Even the German's have a surprising Country and Western sub culture.

Australia probably has just a high or even higher take up of country music fans.

We even have a guy at work who likes classical, blues and country music. He drives a Toyota Yaris and a Freelander CUV.

Stereo typing like you often do is incorrect. So, do all pickup fan boi's like country and drive V8s?

Apparently not all pickup buyers buy V8s for that matter or carry a load or even tow.

Many buy these vehicles for UTILITY. That's why they aren't as permanent a feature as you would hope. There is always an alternative, just like music.

Sometimes you display as much logic as DiM.

I don't think it can hurt sales. I test drove a Ram over the weekend and wasn't too impressed. I kind of wallowed around compared to the Sierra.

@Big Al

I know you are trying to go after me since I proved that your precious 3.2L diesel is not all powerful as you like to claim it is against an Ecoboost, but you need to stay out of this since you have no dog in the fight as an American consumer. I mean, you can talk, but that doesn't mean anyone will listen to a foreigner that tries to put down the US every chance he gets.

It is very true that Ram needs an HD package to compliment it's powertrains. In fact even Lou said he would consider the 3.0L Ecodiesel if it had more payload. Fred just stated above you that he wished his had more payload. So no, it is not just what I want or just my opinion although you would not know that from where you are.

The main reasons that why Ram is increasing sales is due to selling their 3.6L Pentastar and the new 3.0L diesel to those that either want more FE than needed payload or they are those that don't even look at the payload sticker on the door at the time of purchase as was the case for a few Ram owners on this sight. For those types, an HD payload package would not be for them since they are fine with current capacities. I am speaking for those that are considering Ram Ecodiesel(like Lou was), but was immediately turned off by the payload and no option like an HD package to make it better. All I am stating is making an option with bigger axles and beefier suspension for those that do need it. That would would increase sales and makes those like Fred above happy.

In my line of work I deal with a lot of fleet managers for corporations such as AT&T, Baker Hughes, and Halliburton. These are guys that make the decisions on what to buy for their regional fleets. Our topics over lunch do come to light duty pickups from time to time since we are all truck enthusiasts and like to talk about such things. Trust me, payload is a big deterrent for the Ecodiesel with those guys. Most of the "half ton" trucks they buy are crew cab, and the Ram Ecodiesel in a crew cab has dismal payload numbers. It has been discussed many times that they wish Ram had a HD payload package like Fords and GMs to compliment the motor. You would probably see more Ram's in their fleet if they did since they finally fixed the higher insurance costs by improving their cab steel strength.

Lastly, I am not trying to put Ram down, and am just giving them area some would like to see them improve on since they already improved a lot of other areas besides this one. I am just stating something that I as a consumer would like to see them do and apparently I am not alone so........STFU.

"...Stereo typing like you often do is incorrect"

@Big Al

Is that like when you type with both hands?

@ALL1. My 2013 ram quad cab has a payload of 1600lbs and can tow 10k. I think that's good enough. If I need more,I'll get a 2500.

Ram doesn't care about FLEET buyers. The biggest share of truck buyers are regular people. If anybody needs to ask for more,is Chevy fans. What's up with that truck? The only thing missing is a disco ball.

@ALL1
Again, a fan boi attack.

I have never stated the 3.2 is a more powerful engine. I stated a better engine for work. Again another attack that is misrepresented.

Why do you push the Eco Boost as you do? It isn't the best option for a working engine.

When you first came on this site (under ALL1) you made some sense. But when you started with your gearing and Eco Boost marketing, I switched off, like I do with some of the Smallpar guys.

The Eco Boost is a good 'part time' work engine. An engine for a daily driver that might work every now and then.

If you want to be a traffic light drag racer and do a little work and tow, yes the Eco Boost is good.

If you want to work a truck day in and day out, no.

I don't care if it produces 40ftlb more torque or 150 more hp. To gain that power you speak of uses lots of fuel. So, this tends to negate the usefulness of this engine for work.

I suppose the best option for a work truck you guys have at the moment is to drop a VM diesel into a F-150.

Or buy an HD diesel to tow your 10 000lbs.

Ford was doing something similar to RAM at the Sydney Easter Show
https://www.youtube.com/watch?v=zEzo6jNp4OQ
Pickups are fairly rare as work vehicles on Australian farms, so very little correlation with Agriculture and Pickups, unlike North America.

@all1 is correct. The 1500 Ram trucks do not have a comparable cargo capacity of the competition. Towing is in the hunt and most won't tow more than a 10K trailer with a 1500 but tongue weight is a big killer.

@RamFan - what kind of 2013 quad cab do you own? Options/trim/driveline choice affects payload.

A Crewcab 6.5 box 4x4 Ford can haul 2300 lb with max cargo and the same configuration in a Chevy can haul 2K.

Spec wise - the only way you can get 1600lb out of a Ram is 4x2 quadcab in a mid or lower level trim truck.

@All1
RAM 1500 and RAM 2500 has better more expensive rear axle, than F150. It has less payload, but better rear axle, with better handling of any forces.

@Big Al

I am not trying to market the Ecoboost, and apparently I don't need to. It is not a motor for everyone and some might need/want other things out of an engine like V8 noise. Same goes with Fords in general. Everyone has their own wants and needs and I understand this. I don't try to shove an Ecoboost down peoples throat telling them it is best for them like you do with diesels. I understand that people are different.

I will however debate with you and anyone else who likes to argue about it's power and capabilities especially against that 3.2L Duratorq of yours and the 3.0L Ecodiesel. Just as your Duratorq would be the better option for those concerned about FE, the Ecoboost would be a better option for those that want more power and capabilities. You can't just say one is better for everyone because everyone's needs/wants are different. You may think it is childish to want more power out of a truck than what you think is best, but you are not the one making the truck payment so your say really doesn't matter now does it.

Get it through your head that not every truck buyer cares as much about FE as you do. Just because you say and engines is best for your needs does not mean it is best for everyone else. Some people may be fine with getting 17mpg out of a more powerful/capable engine than 26mpg out of a less powerful/capable engine. Just look at those that have F250 diesels. They get on average 14-16mpg with more expensive diesel which is the equivalent of getting 12-14mpg in a gas engine. The Ram Cummins diesels are getting 1mpg below that according to fuelly.com. Why would they pay that much if they all they do is haul air all the time like you say? Two words........power & capability.

Lastly, I don't need an "3/4 ton" with my current truck. I still tow more then a thousand pounds less than what the truck is rated for so I don't even reach the max of what my truck does now. I tow it just fine without loosing speed going up hills, without brake fade, and the truck controls the load just fine. You say I need something bigger. So tell me, when was the last time you towed 9,500lbs in a 2011+ F150 Ecoboost to be able to have the experience to be able tell some that it could not pull it safely? Hmmmm? I waiting.......... that's what I though. Reading articles doesn't give you experience.

I am not stupid either. I know why you are saying to get a F250 diesel too. You want everyone to drive diesels so if I need more capability than what the only diesel engine in a "half ton" (the Ecodiesel) has to offer then I should just bypass the other gas engine and get into a bigger diesel. You will not stop until every gas motor is completely abolished from the roads.

Back to the topic and enough about the Ecoboost 3.5L vs Duratorq 3.2L....mmkay.


I see Ram offering a HD payload package in the Ram 1500 as a good thing that is only a plus. I mean, what does it hurt and why would you be so butt hurt about them offering something like that. After all, it would only mean more sales of Ecodiesels since it's payload would finally match it's capabilities, and that is what you want right? More diesels on the road.....

@Big Al - the VM 3.0 can tow and haul more than it is rated for in a Ram BUT it is in a Ram. The rest of the truck does not have the ratings.
My real concern if one looks at the VM 3.0 alone is the fact that it does not have a typical hp or torque curve associated with diesels. It has a very narrow power band.

North American's have gotten used to big power and fast acceleration. I always suspected that the VM 3.0 was given the tow/haul ratings it has due to those expectations.
Most HD diesel pickups i see towing are hooked up to 8-14K trailers which don't stress those trucks out at all.

Same can be said for most 1/2 tons i see. They tend to pull 4-8k which doesn't really stress current V8's or turbo V6's.

The VM can do the job but not the way we (generic we) are used to. Expectations are different and that alone is enough to kill the VM 3.0.

Lou_BC
"Spec wise - the only way you can get 1600lb out of a Ram is 4x2 quadcab in a mid or lower level trim truck. "

That is a tiny payload and as practical as this " Small Car on Stilts"
http://www.carsguide.com.au/images/uploads/Ford-Ecosport-Titanium-W.jpg

Tongue weight is a killer, very much restricting what you can tow.

@Lou BC My 2011 Ram Quad Cab hemi 4x4 is a Big Horn and the payload sticker says 1224 lbs. You would have to be driving a 4x2 to get 1600 lbs. payload.

Enough about the payload comments already that's why they sell 3/4 and 1 ton you jackass!

Dodge Ram is full of class, sophistication, it's American, it's tough, and even a bit redneck. I love em for that. Ford is the same.... Chevrolet is screwed because of GMC. They are just plain cheap and second rate. Nice job GM. Get lost why don't ya. And take your GovtMoCo truck with you.

GM has ruined Chevrolet. FACT.

Long Live MOPAR!!!!! Get over it BOWTIE GIRLS. IT'S ALL ABOUT DODGE NOW!!!!!! It's the HEMI era ALL OVER AGAIN! LOLOLOL!!! YOU Loose!

@zviera

No, the F150 rear axles are bigger than the Ram 1500s, but the 2500 are bigger then the both of them.

The axles in the Ram 1500 rear is a 5-lug Corporate 235 mm (9.25 inch) 30 spline axle, and for 4x4s the front is a 5-lug Zf 215 mm(8.46 inch) 29 spline axle.

The rear axles in the 2500/3500 are 8-lug 292mm(11.49 inch) axles but I do not know they spline count. The fronts are an 8-lug 235mm(9.25 inch) axle.

The axles in the non HD packaged F150s rear is a 6-lug Dana 60 9.75 inch 34 spline axle, and for 4x4s the front axle is a 6-lug 8.8 inch 31 spline axle. For HD packaged model, the axle in the rear is a 7-lug 9.75 inch 35 spline axle while the front 4x4 axles remain the same.

@Lou

I really could not have said that better myself about our(North Americans) expectations and how it relates to the VM 3.0L. Dead on!

Eh, I'm glad Dodge took over Chevy. Chevy has built cheap ugly junk far too long. They deserve to go down. It's all about Dodge and Ford now. The real Big 2.

@All1
RAM 1500 and RAM 2500 has better more expensive rear axle, than F150. It has less payload, but better rear axle, with better handling of any forces.

@Lou_BC
"Same can be said for most 1/2 tons i see. They tend to pull 4-8k which doesn't really stress current V8's or turbo V6's. "

I think the VMotori was introduced for fuel economy primarily with a reasonable towing ability. Yes you could increase its payload etc, but at the expense of Fuel economy.

@Mike C

"Enough about the payload comments already that's why they sell 3/4 and 1 ton you jackass!"

The Ecodiesel is not available in a "3/4 ton". A Ram 1500 SLT Crew cab 5.7" bed 4x4 with a 3.0L Ecodiesel has a payload of 1,233lbs before any added options. Basically, you would not be able have that many passengers or cargo when towing even 6,500lbs. You would have to play the "what do I really need to take" game since you cannot take much with you. As it sits now, the Ecodiesel does not have the payload to back it up due to it's weight. An added HD payload package that pumps that up to say 1,800lbs before options would be ideal for most truck buyers that would like to tow that amount and have a family while getting the benefits of the Ecodiesel's FE.

Looks like the Rambo's are proving that the Ram/ "country" alignment is appropriate since the Rambo crowd and farmers spread a lot of cow dung.

@Fred the man - correct.

@zviera

Oh I see, you are using your play on words again. If you think the corporate 235mm differential is better than a Dana 60, you are sadly mistaken.

Hotchkiss leaf suspension is 100 years old, semi trucks adopted air suspension over 30 years ago for better traction, better ride, level ride, better braking, better handling. Pinion angle, headlight angle don’t change.
RAM can address more payload with different axle, 6 lug, larger differential, stiffer or progressive springs, if there is a market request for that, but RAM 1500 multi- link rear axle is superior to any other competition on the market right now.
Ram trucks built starting in 2009 use a multi-link coil-spring rear suspension for better ride and handling. The coil-spring setup centralizes and absorbs bumps and impacts, while reducing friction; it also weight 40 pounds less than a leaf-spring configuration (less unsprung mass = better, safer drive and forces handling) . For the 4x4, the Ram has a larger articulation range than its leaf-spring competitors, with less freeway hop.
RAM 1500 has better rear axle with less payload than F150.

@zviera

Leaf suspension? Articulation? Coil-spring? I thought we were talking about axles, not suspension. And the Ram 1500 has a smaller 5-lug 9.25(235mm) 30 spline differential in comparison to the 6-lug 9.75 34 spline differential in the F150. The HD payload packaged F150 have a 7-lug 9.75 35 spline differential.

However, what I posted initially was not to bring in this Ford versus Ram debate which I know you want to do. It was to highlight the factor that an HD payload package would benefit Ram if it had it as an option.

I think ALL1 is 100% spot on right. RAM's payload is a joke, really. My wife's Audi A4 is within 150 pounds of the payload of a fully loaded 4x4 crew cab. That's sad but fact.

For those making the argument that sales are increasing despite the low payload, that's true and good news, but that doesn't mean sales couldn't be even better with an HD payload package like ALL1. Compared to the GM twins, it does wallow around the road, especially in turns just like someone said above. I rented a RAM 1500 a few months ago to move ceramic tile, approx. 800 pounds of it and the truck's suspension felt like it was at it's limit. Sad because the HEMI wasn't. A month after that I rented a Silverado to move trash from a home demo, had the damn thing loaded with at least twice that of the week before and the truck was incredibly stable. RAM if you want my next purchase to be one of yours, determine what the weak point of the payload is and fix it, whether its the frame, the coils or the airbags. Let's start with 25% stiffer coils in all 4 corners. That alone would boost sales incredibly and I'll bet you no one would complain about the un-laden ride quality. In fact people may actually LIKE it because it will handle much better, especially under load. And what would that cost, an additional $ 50 per truck, if that??

You people who criticize Ram's payload are missing the point. The problem is that it is being purported to be some kind of fundamental flaw. It's not, in fact it's just the opposite. First of all, Ram will be the first to admit that their suspension has less capacity than the competition. Before I bought my Ram, I test drove on and the autoshow and the Ram representative told me that first off. They are not hiding anything. It's a tradeoff, better ride in exchange for payload.

1/2 tons don't need a high payload. They never have had a large payload in comparison with their bigger 3/4 and 1 ton brothers. It is understood among serious truck buyers that if you need anything close to the payload limit of a 1/2 ton, then you move up and get a 3/4 ton. You don't sit there and whine about how a 1/2 ton isn't enough for you needs. It's like if someone were to come and complain to me that dodo birds couldn't fly. Well they never were meant to fly obviously.

The Ram 1500's max payload is somewhere in the 1900lbs range. That is enough to pull a pretty hefty travel trailer, assuming 10-15% tongue weight. To anyone that has thoughts of hauling close to 2000lbs in the bed of you 1/2 ton of any brand, why? Why would you spend $40k on a 1/2 ton to do that when you could get a 3/4 ton for a little bit more and not have to worry about the wear and tear on you truck due to it being pushed to it's limit.

fiat also provided free pizza, lasagna, spaghetti for food and gave cannolis for dessert

Apart from country bands playing they mixed in some opera singers to show off the true roots of the company.

@ALL1
When I talk about axle I mean everything, like RAM does. All the axle components. Not just tube size, bearings, differential and lugs.
RAM calls it Multi - Link Axle.
Not me. RAM does.
RAM Rear Multi-Link Axle is superior to outdated 100 years old Hotchkiss leaf suspension on F150.
Like I said many times in this article, F150 has more payload.
RAM has superior Rear Multi-Link Axle.
All of my arguments stay valid:
Better ride and handling. The coil-spring setup centralizes and absorbs bumps and impacts, while reducing friction; it also weight 40 pounds less than a leaf-spring configuration (less unsprung mass = better, safer drive and forces handling) . For the 4x4, the Ram has a larger articulation range than its leaf-spring competitors, with less freeway hop.
You try to spin it to payload again, which I don't argue about. F150 has more payload, which I don't care about.
But you don't listen anyway. Fanboy.

@Mista Chow
Don't forget amazing fresh sea food.
I am going to open some tuna can.

@HEMI MONSTER

The max payload of a Ram 1500 is in fact 1,900 lbs, but that is only in a 3.6L regular cab 2wd with an 8 ft bed. That is also without options, and any added options will bring that number down quickly. Now, when you start getting into the most sold truck configurations which are crew cabs 2wd/4wd, then those payload numbers are dramatically decreased especially with an Ecodiesel.

Take a 1500 Ecodiesel 2wd crew cab 5.7" bed which is the most payload you can get in a crew cab Ecodiesel at 1,570lbs. It only goes down from there with an Ecodiesel to where with other brands like the Fords starts at 1,560lbs payload in their crew cab 4x4 6.5" bed and you can gain more with options like Max tow package that goes to 1,840lbs in a 4x4 crew cab and/or HD payload package that takes you to 2,310lbs in a 4x4 crew cab.

As I said before, the 1,570lbs in a 2wd crew cab Ecodiesel is the most you can get in a crew cab and goes down from there. For example, adding 4wd instead of 2wd to that crew cab 5.7" bed brings you down to 1,310lbs payload in a bare bones SLT. Keep in mind, this is before any optional equipment that take away from payload. If you add air leveling suspension then be prepared to subtract about 400lbs from that 1,300lbs. Say you had a bare bones SLT 4x4 Ecodiesel with no options 1,300lbs payload and you wanted to take you and your family out camping with your small 6,000lb RV trailer that has a 12.5% tongue weight of 750lbs. You are already down to 550lbs. That means you, your wife, your kids, and all the things you plan on taking better not be over 550lbs in this bare bones SLT crew cab 4x4 Ecodiesel not even close to towing it's max weight. I don't know about you but I am 200lbs so I will use that which leaves us 350lbs for the wife, kids, and gear. Remember again, this is a bare bones SLT crew cab 4x4 with zero extra options AND this is only a 6,000lbs trailer which is not where near it's max towing ability. How is that payload now? Even worse are the Laramie and Laramie Longhorn trims that are at 1,020lbs for the Laramie and 840lbs for the Laramie Longhorn before any optional equipment subtracted in a crew cab 4x4 5.7" configuration.

Again, keep in mind that the least payload in a non Raptor or Limited 4x4 ' F150 crew cab 6.5" bed is 1,560lbs and goes up from there depending on what package you select which gives you different springs and axles. The max tow nets you 1,840lbs before optional equipment and the HD payload nets you 2,310lbs before optional equipment. All of these optional packages can be had in the higher trims as well like the Lariat, King Ranch, and Platinum trims. How is that Ram Ecodiesel payload now?

What you guys don't understand and I wish you would get is that these payload numbers keeps you from using the Ecodiesel to it's full potential. You can't even tow it's maximum tow rating with out kicking everybody else(and even yourself in some cases) out of the truck because you will be over it's payload if you do. In other words, the tow ratings don't match the payload. You will hit max payload long before you hit max towing. The payload needs to be increased in order to be able to tow what Ram says the Ecodiesel can tow while still being able to take the family along with you. Get it? ......and spewing payload specs on regular cabs only don't help those in crew cabs.

As far as the "just get a 3/4 ton" comment. The Ecodiesel is not an option in a 2500/3500 so that is a moot point for those looking to get an Ecodeisel to tow at least 80% of what the engine is rated for. Basically, Ram billed the Ecodiesel as fuel efficient towing engine for moderate loads. However, it cannot tow moderate 7,000lbs loads without your family/passengers putting you over your payload so they would have to drive in a car behind you while you tow and what is so economical about that?

So yes, Ram needs a HD payload package for the 1500.

Here are the payload numbers for the Ram if you don't believe me. Remember this is before any optional equipment is added.
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCgQFjAA&url=http%3A%2F%2Fchryslermedia.iconicweb.com%2Fmediasite%2Fspecs%2F2014_Ram_1500_TowCharts.pdf&ei=clhDU4btGOfM2gXH7YHwDQ&usg=AFQjCNGcvTrm8K_ockamsTUBzm9ebXHMXQ&sig2=p-qvJmJx8GMV2cqjEb7ORA

@zviera

Please learn about axles and suspension, and what the difference is on their weight ratings. Then read what you stated and then come talk to me when you understand what I stated when I said the axles are the weakest link.

@All1
Please learn about RAM Multi-Link Rear Axle.
You will understand it's better axle than outdated 100 years old Hotchkiss leaf suspension on F150, because it has:
Better ride and handling. The coil-spring setup centralizes and absorbs bumps and impacts, while reducing friction; it also weight 40 pounds less than a leaf-spring configuration (less unsprung mass = better, safer drive and forces handling) . For the 4x4, the Ram has a larger articulation range than its leaf-spring competitors, with less freeway hop.

I fixed for you.
@All1
Please learn about RAM Multi-Link Rear Axle.
You will understand it's better axle than outdated 100 years old Hotchkiss leaf suspension rear AXLE on F150, because it has:
Better ride and handling. The coil-spring setup centralizes and absorbs bumps and impacts, while reducing friction; it also weight 40 pounds less than a leaf-spring configuration (less unsprung mass = better, safer drive and forces handling) . For the 4x4, the Ram has a larger articulation range than its leaf-spring competitors, with less freeway hop.

funny thing is the overwhelming majority of farmers where I live prefer either a ford or chevy. Only recently have I seen a few more rams around, but still way more fords and chevys. Rams do seem to be more popular among cowboys at the rodeo, but the big cattle ranches around here (the guys that work bigger fleets of trucks and work them harder) seem to prefer chevy and ford the most. As a farmer I think the "god made a farmer" ad was cool, but kind of disappointing at the same time being dodges. It just isn't right to portray farmers as preferring junk trucks. Most farmers are smarter than that.

@Beebe
You are right about that . They are getting smarter. They move from Chevy and Ford to RAM.
Numbers don't lie.

@zviera

"Tis' better to keep you mouth shut and allow people to THINK that you are ignorant that.
that to open it and REMOVE ALL DOUBT."

~Abraham Lincoln

Seriously guy. Learn what an axles GAWR is and how all that multi-link market bull$hit has nothing to do with how much weight an axle can handle. Then when you do understand, you can come back and we can have an intelligent conversation. Savy?


@Big Al, "I've always stated competition is good, but the US could have an even wider range of pickups, but you guys are held back with options across many brands.


Posted by: Big Al from Oz | Apr 7, 2014 2:46:23 PM

"The Chicken Tax: Why We Don’t Have More Light Pickups."

"Around the end of May last year, HSV, the performance wing of the Australian Holden brand, unveiled the Gen-F Maloo R8 SV. It is a snarling, 425-horsepower, V8 beast of a ute, but sadly we will never see it here on American shores."

https://autos.yahoo.com/news/chicken-tax-why-don-t-more-light-pickups-140027740.html

@All1
You turned to Lou and Bafo. No arguments just personal attacks.

I said RAM rear ( Multi-Link ) axle is better,
you said " No, F150 axle is bigger. WTF? Are you even reading my comments? You just see zviera and post BS like LOU. You are completely blinded by your payload numbers, you don't see anything else.
RAM calls it Multi-Link AXLE, so I have rights to call it the same.

RAM Rear Multi-Link Rear Axle is superior to outdated 100 years old Hotchkiss leaf suspension rear axle on F150.
Like I said many times in this article, F150 has more payload.
RAM has superior Rear Multi-Link Axle.
All of my arguments stay valid:
Better ride and handling. The coil-spring setup centralizes and absorbs bumps and impacts, while reducing friction; it also weight 40 pounds less than a leaf-spring configuration (less unsprung mass = better, safer drive and forces handling) . For the 4x4, the Ram has a larger articulation range than its leaf-spring competitors, with less freeway hop.

If you have anything to say or argue about my post , say it. Otherwise keep your personal attacks to yourself.




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