In an unfortunate precedent, when each of the major pickup truck manufacturers report their monthly sales data, they lump all their full-size pickup categories into one pile; that includes half-tons, three-quarter tons and one tons. Additionally, truckmakers that manufacture Class 4 and 5 pickups (4500 and 5500) can lump those numbers (albeit a much smaller total) into the pile as well.
We wanted to offer you a more accurate look at actual sales data for mainstream pickups, so we went to our in-house data-crunching experts to find out how the 2013 pickup sales data mapped out. We used several sources for this sales data, including our Cars.com dealer network database. To be technically correct, the sales figures we present here are "approximations" (albeit a very close approximation) based on this collected data.
In the accompanying charts we've broken down all the information by make and model and grouped all the popular segments together. Some of the sales data is from new registrations as collected from Jan. 1 to Dec. 31, 2013, while other information comes from the manufacturers themselves. As you can see in the highly competitive half-ton segment, the Ford F-150 was, once again, the champion, but we should note that when the Chevrolet Silverado 1500 and GMC Sierra 1500 are combined, the story is quite different.
In the three-quarter-ton segment, the fact that Ram made some significant changes to its 2500 heavy-duty trucks seems to have given Ram a slight advantage over the Chevy models in 2013. The fact that the Ram 2500 HD now offers coils springs, a new 6.4-liter Hemi V-8 and several other class-exclusive options pushed Ram just ahead of Chevy. As expected, Ford's F-250 ran away with this category once again.
In the one-ton segment, the Ford Super Duty F-350 continued to dominate but it may surprise some that the Ram 3500 HD came in well ahead of the third and fourth finishers. You can bet that has a lot to do with the strength of the Cummins name.
Finally, in the midsize segment, no surprises here. The Toyota Tacoma had almost twice the sales of the entire segment combined.
In all, 2013 was a much stronger year for all the truckmakers, with bigger sales in every category. Ford won the brand battle that GM won in 2012, but we have no doubt 2014 will shape up to be even more competitive.
For 2012 pickup sales information, click here.