Spring sales events are in full swing, and the entire country has thawed from a challenging winter. Combine the good weather with the fact that May had five weekends in which to sell vehicles and you see why just about every pickup truck manufacturer is happy with this last month's sales numbers.
Ram and GMC had particularly strong months and could be on track to do something this year that neither has done in a very long time — continue a string of back-to-back double-digit monthly sales improvements.
According to the Detroit News, we can expect incentive spending to get more aggressive later in the year as the market continues to grow but the rate of growth slows. GM will have to be the most cautious with incentives on full-size half-ton pickups as it has the new Chevrolet Colorado and GMC Canyon coming later this year and will need to be careful about not allowing those entry-level pickups to offer pricing too close to their bigger brothers' prices.
With all that said, if things continue along this path we could start seeing predictions that the total number of automobile sales could get close to 17 million units by Dec. 31.
Next month we'll offer a six-month snapshot of the pickup truck market as well as more information regarding some of the fastest- and slowest-selling models. More to come.