Sales seem to be flattening across the board, with Ram Truck and the Nissan Frontier the lone exceptions. Some analysts have adjusted their end-of-the-year auto sales predictions to fall on the more conservative side of 16.5 million units, with an overall leveling out of sales growth defining the second half the year. Whether that happens or not, late summer and fall is when dealerships will get a jolt of excitement with a few new trucks — namely the 2015 Ford F-150, GMC Canyon and Chevrolet Colorado — that are likely to generate some significant incentives on the hoods of existing models.
Overall, GMC, Ram, Tundra and Frontier pickups are having a good year when compared to 2013. The rest are flat or struggling. It's our guess that with all the attention focused on GM and others as the auto industry sets new recall records each month, consumer buying may be slowing down and commercial fleet purchases may be on the rise. Ultimately, what happens with pickup sales is likely to be decided by what happens with interest rates. In the meantime, truckmakers that keep sitting on their hands will suffer a worse fate down the road as new trucks and more aggressive redesigns are headed our way.