Ford has long advocated that the best indicator for predicting full-size pickup-trucks sales is new-home construction numbers and, according to a recent Automotive News article, it looks like there are several reasons to be optimistic about the future.
Emily Kolinski Morris, Ford's chief economist, is predicting a strong performance for full-size pickups due in large part to an improving housing recovery. For now it seems to be flat, but Morris is optimistic. Morris added that the booming oil industry has become a key player in the increase in pickup sales. The article notes that in 2010 just 187 oil rigs were running in the U.S.; now there are almost 1,600.
New or upgraded light-duty pickups heading to the marketplace soon include the 2015 Ford F-150, the 2016 Nissan Titan, some possible upgrades for the Chevrolet/GMC Silverado/Sierra and two new midsize players: the Chevy Colorado and GMC Canyon. We're also hearing Toyota will move up the timing on the next-generation Tacoma.
Cars.com images by Mark Williams