Some GM dealers are saying they like the company's new three-truck strategy (heavy duty, half-ton and midsize) because the price separation between midlevel and full-size trim packages is much better than it was 10 years ago. Ford's decision to pull out of the midsize/compact pickup truck segment was predicated on the fact that the price overlap between a midlevel midsize and a stripped full-size was close, if not identical. But some are saying that's all changed now.
According to Automotive News, there is data to support the idea that the net transaction prices for full-size pickups have climbed to a point that could make the introduction of a less expensive and smaller pickup much more attractive than it was more than a decade ago.
Some analysts are predicting between 70,000 and 90,000 combined unit sales for the new Chevrolet Colorado and GMC Canyon, but no one seems to understand exactly where these sales will come from. GM seems adamant that these new pickups will not cut into existing half-ton sales because they'll attract buyers from the crossover and sedan segments. Still, issues like fuel economy, garagability and carrying capacity could be the key issues that determine the new trucks' success. There seems to be plenty of room beneath the full-size half-tons for midsize pickups, but we likely won't find out about fuel economy for the GM twins' base 2.5-liter inline-four-cylinder or optional 3.6-liter V-6 until the end of the month.